B2B Technology
PR Agency.
B2B technology companies sell complex products to expert buyers. The coverage that moves them comes from the trade press they read, the analysts they trust and the peers they listen to, not from generic marketing. B2B technology PR is the discipline of earning exactly that, in every market.
Sector overview
B2B technology PR,
built for expert buyers.
GlobalCom is a B2B technology PR agency with in-market teams across more than 100 countries. We work with enterprise software, hardware, semiconductor, cloud, AI, cybersecurity, fintech and industrial technology companies, earning the coverage and credibility that move technical buyers, analysts and investors.
B2B technology buying is a considered, multi-stakeholder process. The people who sign off a purchase read specialist trade media, weigh analyst opinion and check what their peers are doing. A specialist B2B technology PR firm knows those publications and analysts in each market, and knows how to make a complex product genuinely newsworthy rather than just announced.
We run focused programmes across IT and cybersecurity, FinTech, industrial and robotics / AI, cleantech and healthtech, coordinated as one international programme.
Three areas of sector-specific focus.
Trade & Business Media Relations
A specialist B2B technology PR firm earns coverage in the trade press and business media that technology buyers actually read, from enterprise IT titles to vertical industry media, in every target market.
- Enterprise software and IT trade press
- Hardware, semiconductor and electronics media
- Cloud, developer and infrastructure publications
- Vertical and industry-specific trade media
- National business and technology press
- Technology investor and sector finance media
Analyst & Influencer Relations
Engagement with the industry analysts and independent voices who shape technology shortlists and buying decisions, alongside the media programme rather than instead of it.
- Analyst briefings and ongoing relationships
- Support for evaluations such as Gartner and Forrester reports
- Independent influencer and community engagement
- Industry award and recognition programmes
- Peer and reference customer storytelling
- Partner and ecosystem communications
Thought Leadership & Content
Technical thought leadership and executive positioning that give buyers, journalists and analysts a reason to engage, built on genuine expertise rather than promotional messaging.
- Executive positioning and spokesperson programmes
- Contributed articles and bylined thought leadership
- Research-led content and original data
- Conference, keynote and event communications
- Category and market-education campaigns
- Content aligned to the buyer journey
Complex products.
Clear stories.
Positioning
We turn a complex, technical proposition into a story that buyers and journalists actually care about, cutting through the jargon without losing the substance that makes it credible.
Audience mapping
We map the buyers, the analysts and the trade and business press that matter in each target market. The people who decide a B2B technology purchase are not the same in Germany, the US and Japan.
In-market delivery
Technology-experienced consultants in each market handle media relations, analyst engagement and thought leadership, in the local language, with real knowledge of the local technology sector.
Measurement and reporting
Monthly reporting on trade and business coverage, analyst engagement, share of voice and the quality of coverage against the audiences that drive B2B technology sales.
Central strategy.
Local execution.
B2B technology markets are global, but the media and analyst landscapes are stubbornly local. The trade titles that matter in the US are not the ones that shape opinion in Germany, and the buying culture differs market by market. Communications that ignore this look generic and underperform.
GlobalCom coordinates B2B technology communications as a single global programme with country-level precision. The senior lead owns the strategy and the message. In-market technology specialists execute locally, so the story stays consistent while the delivery stays credible in every country.
- →One contract, one senior lead, specialist teams in every market
- →Trade, business and analyst relationships in all major markets
- →Consistent technical messaging across every country
- →Coverage measured against the audiences that drive sales
Your sector specialist
B2B technology communications specialist.
PR professional with 15 years of experience and a background in journalism, including work for Süddeutsche Zeitung. Specialises in B2B technology and electronics communications, combining editorial rigour with deep knowledge of complex technology topics across IT infrastructure, semiconductors and industrial systems. Client experience includes Harman Connected Services, KAYTUS, VicOne, TXOne, VIA Technologies and Quanta Cloud Technology.
B2B technology PR, answered.
What does a B2B technology PR agency do?
A B2B technology PR agency earns coverage and credibility for technology companies with the trade press, analysts and business media that technical buyers rely on. GlobalCom runs these programmes across more than 100 markets through technology-specialist consultants and one senior lead.
Which parts of B2B technology do you cover?
Enterprise software, hardware, semiconductors, cloud, AI and cybersecurity, plus fintech and industrial technology. We run focused practices in IT and cybersecurity, FinTech and industrial and robotics / AI.
Do you handle analyst relations?
Yes. Alongside media relations, we support analyst engagement, including briefings and evaluations such as Gartner and Forrester reports, which often carry as much weight as press coverage in enterprise technology buying.
How do you make technical products newsworthy?
By translating the technology into what it changes for the customer or the market, and backing it with evidence, data and credible voices. Our consultants come from technology and journalism backgrounds, so the story holds up to expert scrutiny.
Which markets can you run B2B tech PR in?
More than 100 markets across Europe, the Americas, Asia Pacific, the Middle East and Africa, with local consultants who know the technology trade and business media in each one.
How is GlobalCom different from other B2B tech PR agencies?
You get one senior lead and one consolidated report, with technology-specialist teams delivering in every market rather than a single agency working at a distance. It combines the local depth of a network with the accountability of a single agency.
Ready to build your B2B technology communications programme?
Tell us your product, your target markets and the buyers, analysts and publications that matter most. We will design the programme.