Building an AI infrastructure brand
in the German-speaking market.

The task

KAYTUS develops end-to-end AI infrastructure, from servers and AI computing systems to liquid cooling, for data centres and enterprises. As the company entered the German-speaking market, it was looking for PR support to make its name known to the right audiences.

The brief was clear: build awareness of KAYTUS as a solution provider among IT decision makers, data centre operators and the specialist media that inform them.

Our approach

GlobalCom PR Network supported KAYTUS from Germany with a programme built on relevant, topic-driven content and close relationships with the key media. Every piece was localised for the German-speaking market rather than translated, so that it read naturally to local editors and their audiences.

Key activities

• Created, localised and placed topic-driven content pieces and press releases with relevant IT and data centre media.
• Secured, prepared and hosted one-to-one, written and video interviews and briefings with key media.
• Identified and managed participation in relevant industry awards, with one category won.
• Arranged product test opportunities with key trade media.

Results

• More than 50 quality placements in DACH IT and data centre media, from product and technology features to hands-on tests, interviews and case studies.
• Lasting relationships with key media and opinion leaders, giving KAYTUS consistent third-party endorsement across a range of channels.
• An industry award win that added independent recognition to the brand.
• Every agreed KPI exceeded, with KAYTUS established as an innovative and trusted thought leader in its field.