The task

KNIME is an AI-led workflow automation and data analytics company with roots in Germany and the US. It had already started PR in the US market but was struggling to scale the programme coherently across European markets.

At the same time, the company was moving from start-up to established platform provider with an expanded service offering, which called for a clear shift in market positioning.

The brief at a glance
Client
KNIME
Sector
AI workflow automation & data analytics
Regions
US & Europe
Objective
Reposition and scale internationally

Our approach

GlobalCom streamlined the programme across both markets, keeping unified messaging and core materials while enabling local application in each region.

Key activities

  • Unified messaging and core materials for the US and Europe, with local market application.
  • Thought leadership and executive positioning that placed KNIME’s experts at the centre of conversations on pressing business and technology challenges.
  • Customer case studies as credible, real-world proof points for the platform and services.

Results

  • Coverage in key target media doubled within the first three months.
  • High messaging penetration across media coverage.
  • Greater visibility for C-level and local experts through commentary, bylines and speaker opportunities.
  • The CEO subsequently engaged GlobalCom for personal executive positioning alongside the corporate programme.
Coverage in key target media doubled within the first three months, with C-level and local experts at the centre of the conversation.
About the client

KNIME

KNIME is a data science and analytics software company. Its open platform for AI-led workflow automation and data analytics is used by data teams to build, manage and scale data workflows, from analytics through to generative AI.

The company works with organisations across industries that need to turn data into decisions, combining a free and open core with commercial platform capabilities.