The task

QCT (Quanta Cloud Technology) is a global data centre solution provider. It combines the efficiency of hyperscale hardware with infrastructure software from a range of industry leaders to solve next-generation data centre design and operation challenges, serving cloud service providers, telecoms and enterprises running public, hybrid and private clouds.

The company was well established in Asia and engaged GlobalCom PR Network for its market entry in Germany, followed by France and the US. The goal was to establish QCT as a thought leader and innovator in the key media of these countries, with the DACH team acting as lead agency.

The brief at a glance
Client
QCT, Quanta Cloud Technology
Sector
Data centre & cloud infrastructure
Regions
DACH, France & the US
Objective
Thought leader and innovator

Our approach

With the DACH team leading, GlobalCom PR Network built a market-entry programme around thought leadership and expert positioning, then extended it into France and the US through local PR partners working to one shared strategy.

Two set-piece moments anchored the launch: QCT’s European launch event in Dusseldorf, and a product launch with Intel in Munich that included a panel discussion with senior speakers from 1&1, Intel and others.

Key activities

  • Supported QCT’s European launch event in Dusseldorf and the product launch with Intel in Munich, including the expert panel discussion.
  • Focused on thought leadership and expert positioning through opinion articles, bylines and interviews in key target media.
  • Secured product test and review opportunities with relevant IT and data centre press.
  • Launched, implemented and edited QCT’s corporate blog section from scratch.
  • Introduced QCT as a relevant market player at Mobile World Congress, hosting interviews and creating content on site.

Results

  • Positioned QCT as an expert data centre solution provider for a range of industries, with print, radio and TV coverage.
  • Supported market entry into important verticals, first in the DACH region and later in France and the US through local PR partners.
  • Built strong relationships between QCT spokespeople and key media across the target markets.
  • Established QCT’s owned media presence with a corporate blog developed and managed from the ground up.
One accountable lead in DACH, local specialists in each new market, and a single strategy carried from Germany into France and the US.
About the client

QCT (Quanta Cloud Technology)

QCT is a global data centre solution provider that combines hyperscale hardware with infrastructure software to solve next-generation data centre design and operation challenges.

The company serves cloud service providers, telecoms and enterprises running public, hybrid and private clouds, delivering servers, storage, networking and integrated rack and cluster solutions.