Enterprise Technology
PR Agency.
Enterprise IT buyers are technical and sceptical by trade. Data centre operators, cloud providers and enterprise IT leaders reward vendors that show real engineering substance, not marketing gloss. An enterprise technology PR agency earns the trade coverage, analyst standing and market-entry momentum that move a considered infrastructure purchase.
Sector overview
Engineering substance, told
for a technical market.
GlobalCom is an enterprise technology PR agency with in-market teams across more than 100 countries. We work with data centre, server, storage, cloud and AI-infrastructure vendors, earning the coverage and analyst credibility that reach CIOs, IT decision-makers and the operators who build and run digital infrastructure.
Enterprise IT is a demanding audience. Buyers read the specialist trade and enterprise IT press, weigh analyst evaluations and check what their peers deploy. A specialist enterprise technology PR firm knows those journalists and analysts in each market, and knows how to make an infrastructure story credible and precise rather than generic.
Much of this work is international market entry: taking a vendor that is established in one region and building credibility, media relationships and analyst presence in new markets, often with a DACH team leading and local specialists following in France, the US and beyond.
For OT, endpoint and network security communications, see our cybersecurity PR practice, and for broader IT, electronics and telecoms work our IT, Electronics & Telecom practice, both part of GlobalCom’s wider B2B technology PR.
Three areas of sector-specific focus.
Trade & Enterprise IT Media Relations
A specialist enterprise technology PR firm earns coverage in the data centre, IT infrastructure and enterprise business press that buyers trust, from product news to substantive technical features.
- Data centre and IT infrastructure trade press
- CIO, CTO and enterprise IT media
- Product launches, releases and media alerts
- Contributed articles, bylines and interviews
- Product test and benchmark opportunities
- Industry award and recognition programmes
Thought Leadership & Analyst Relations
Turning engineering expertise and market insight into authority. In enterprise IT, credible perspective on AI infrastructure, efficiency and operations separates a category leader from a component supplier.
- Executive and expert positioning
- AI infrastructure, cooling and efficiency narratives
- Bylined technical thought leadership
- Analyst briefings with Gartner, Forrester and IDC
- Event and keynote support
- Data-led content and original research
Product Launch & International Market Entry
Taking a vendor into new regions and launching products across markets in a coordinated way. Established in one region does not mean known in the next, and market entry is where we do much of our best work.
- Multi-market launch planning and execution
- Market entry from Asia into Europe and the Americas
- Launch events and partner co-marketing
- Local media and analyst introductions
- Spokesperson preparation and briefing
- Trade show and industry event support
Technical audiences.
Editorial credibility.
Technical briefing and positioning
We start by understanding the technology deeply enough to brief journalists and analysts accurately, write technically credible content and find the angles that resonate with enterprise IT buyers.
Media and analyst landscape mapping
We map the trade publications, analysts, events and communities that shape opinion in your specific infrastructure segment, globally and in each target market. That is the targeting framework the programme is built around.
In-market execution
Technology-experienced consultants in DACH, France, the UK, the US, APAC and beyond handle journalist outreach and analyst briefings in each market, in the local language and with real command of the subject.
Reporting and optimisation
Monthly reporting on coverage quality, analyst engagement, share of voice against named competitors and message penetration in tier-one titles. Quarterly strategy review against agreed KPIs.
Central strategy.
Local expertise.
Enterprise technology PR fails at scale when in-market consultants do not understand the product. An infrastructure briefing delivered by a generalist wastes a CIO’s time and produces coverage in the wrong titles for the wrong audience. Technical PR requires technical consultants.
The programme is coordinated centrally from Munich by a senior lead who owns the strategy. Local specialists with enterprise technology experience execute in each market, working from one technical messaging framework adapted for each media ecosystem and buyer community. For QCT’s European entry, the DACH team led and local partners followed in France and the US.
- →Enterprise technology specialists, not generalists briefed on the product
- →Analyst relations across Gartner, Forrester, IDC and regional firms
- →One accountable lead, coordinated market entry across regions
- →Consistent, accurate technical messaging in every market
Selected work
Proven with enterprise infrastructure companies.
Selected companies we have supported in data centre and enterprise technology communications:
- → KAYTUS: European market entry and category positioning for AI data centre infrastructure and liquid cooling, with more than 50 quality placements in DACH IT and data centre media and an industry award win.
- → QCT (Quanta Cloud Technology): data centre solutions for cloud providers, telecoms and enterprises. European market entry from Germany into France and the US, launch events with Intel and thought-leadership positioning.
Your sector specialist
Enterprise technology communications specialist.
PR professional with 15 years of experience and a background in journalism, including work for Süddeutsche Zeitung. Specialises in B2B technology and electronics communications, combining editorial rigour with deep knowledge of complex technology topics across IT infrastructure, semiconductors and industrial systems. Client experience includes Harman Connected Services, KAYTUS, VicOne, TXOne, VIA Technologies and Quanta Cloud Technology.
Enterprise technology PR, answered.
What does an enterprise technology PR agency do?
An enterprise technology PR agency earns credible coverage and analyst standing for data centre, server, cloud and infrastructure vendors with the journalists, analysts and IT buyers who decide an infrastructure purchase. GlobalCom runs these programmes across more than 100 markets through technology-specialist consultants and one senior lead.
Which parts of enterprise technology do you cover?
Data centre infrastructure, servers and storage, cloud and edge, AI infrastructure and liquid cooling, from established vendors to challengers entering a new region.
Can you help us enter a new market?
Yes. International market entry is where we do much of our best work, taking a vendor that is established in one region and building media, analyst and buyer credibility in new markets, often with a DACH team leading and local specialists following.
How do you keep infrastructure stories technically accurate?
Our consultants come from technology and, in several cases, journalism backgrounds, so briefings, spokespeople and materials hold up to scrutiny from specialist reporters and analysts rather than reading as marketing.
Do you work with analysts such as Gartner and Forrester?
Yes. Alongside media relations, we support analyst engagement, including briefings and evaluations, which often carry significant weight in enterprise IT buying decisions.
Which markets can you run enterprise technology PR in?
More than 100 markets across Europe, the Americas, Asia Pacific, the Middle East and Africa, with local consultants who know the enterprise IT and data centre media in each one.
Ready to build your enterprise technology programme?
Tell us your product, your target markets and the analysts and publications that matter most. We will design the programme.