The task

Extreme Networks designs, develops and manufactures wired and wireless network infrastructure equipment and software for network management, policy, analytics, security and access controls. Its technology serves enterprises, hospitals, universities and the automotive industry.

After several acquisitions and mergers, the “new” Extreme Networks needed to be positioned as an industry leader in the UK, Germany, Austria and Switzerland.

The brief at a glance
Client
Extreme Networks
Sector
Network infrastructure
Regions
UK & DACH
Objective
Industry-leader positioning

Our approach

The programme focused on thought leadership and expert positioning, through opinion articles, bylines and interviews, to drive awareness of Extreme’s technology leadership.

Key activities

  • Thought leadership and expert positioning via opinion articles, bylines and interviews.
  • Customer case studies to make the benefits of the solutions tangible for buyers.
  • Direct relationship building between Extreme’s spokespeople and the key media in each market.

Results

  • Built personal relationships between Extreme Networks’ spokespeople and key media.
  • Doubled visibility within the first two months.
  • Increased general coverage and supported entry into new verticals.
  • Raised awareness of the company’s new positioning and broader portfolio.
Visibility doubled within the first two months, with Extreme’s spokespeople in direct relationships with the media that matter.
About the client

Extreme Networks

Extreme Networks designs, develops and manufactures wired and wireless network infrastructure and software, including network management, policy, analytics, security and access controls.

Its technology serves enterprises, healthcare, education and other sectors that depend on reliable, secure connectivity across their operations.