Field notes from
100+ markets.
Editorial perspectives, case studies and working notes on cross-border PR, written by the consultants doing the work, not by the marketing department.
Practical, not promotional. Specific, not generic.
Most agency “thought leadership” restates what the trade press already wrote. Ours doesn’t. The pieces here come from the same senior consultants who run the briefs (market entries, multi-country launches, China gateway work, crisis moments) and they are written for clients dealing with the same problems on Monday morning.
Three editorial threads run through everything: what actually works in cross-border PR (and what only looks like it does), how Greater China connects to everywhere else, and how earned media is shifting under AI search and platform-native distribution.
Entering the German market: how to build brand visibility through PR.
What international B2B technology companies need to know about German media, trade press and influencer relations. Wibke Sonderkamp on the seven things to get right when launching in Germany.
PR in the DACH region: what actually works.
Germany is the market most international companies say they want, and the one they most often misread. Martin Uffmann on why credibility comes before the sales pitch.
Read →Econergy: entering Europe from Israel with a cleantech story.
How we built press credibility for a renewable energy developer in a crowded European market: positioning, media mapping, and the 12-month outreach cadence.
Read →What to consider when planning research-led thought leadership.
Eight practical considerations for campaigns built on research, from starting with the story and designing defensible methodology to collaborating early and planning for longevity.
GlobalCom PR Network joins ICCO as a Direct Member.
An important step in strengthening global collaboration and advancing excellence across the PR and communications industry, with shared commitments to professional standards and ethical practice.
Renewables, Storage & Hydrogen Communications.
How GlobalCom PR Network supports cleantech and renewable energy clients across solar, wind, hydrogen, BESS and adjacent sectors in the energy transition.
Strategic communication is essential to support new investments.
Latin America is back on the radar of international investors. Why companies expanding in the region must align their corporate narratives with local sensitivities, regulation and stakeholder expectations.
The new PR battleground: attention and algorithms.
The media landscape has shifted. Attention is the scarce resource, and algorithms, not editors, decide what gets seen. Wibke Sonderkamp on what this means for earned-media strategy in 2026.
Earned media in the age of AI.
How large language models and AI-generated summaries are changing what “coverage” means, and why the brief for earned media needs to be rewritten before the tactics.
AI in PR & Communications.
How artificial intelligence is transforming PR and communications, from content creation and data analysis to reputation management, predictive analytics and automation of routine tasks.
Seeing the human in PR: a reflection from South Africa.
From the Grand Prix Agency in Cape Town: what sustained trust-building looks like in a market where relationships are built face-to-face and reputation moves slowly.
TXOne Networks: building an independent brand for OT cybersecurity.
From a standing start to 18,000+ social media followers in 24 months: a comprehensive PR programme across EMEA and North America establishing TXOne as a leader in OT Zero Trust.
OK Västerbotten: building a regional brand for a national market.
How a Swedish regional fuel retailer built credibility with national trade and business press: stakeholder mapping, editorial programme, and sustained media relations.
BYD BatteryBox: European market entry for residential energy storage.
Introducing BatteryBox to the DACH region and the wider EU: market education, press office, and a peer-to-peer partner communications programme built from scratch.
Trina Solar in Europe: building renewable-energy visibility across markets.
A coordinated European PR programme across UK, DACH, Spain, Poland and Italy, positioning Trina Solar’s smart renewable energy story beyond solar.
Media training: is it really essential?
Not everyone needs it. But for executives and spokespeople facing journalists, the gap between trained and untrained shows up quickly. What media training covers and when it makes the difference.
How to measure PR success.
AVE and Share of Voice are the most common PR metrics, and both can give a misleading picture. A six-step framework for measuring what actually matters in a PR programme.
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