Cybersecurity
PR Agency.
Security buyers are sceptical by trade. CISOs, analysts and the security press can spot shallow marketing instantly and reward technical credibility. A cybersecurity PR agency earns the coverage and analyst standing that move a security purchase, and handles the incident when something goes wrong.
Sector overview
Technical credibility, earned
in a sceptical market.
GlobalCom is a cybersecurity PR agency with in-market teams across more than 100 countries. We work with security vendors across endpoint, network, cloud, identity, application security, OT and ICS, and threat intelligence, earning the coverage and analyst credibility that move CISOs, security teams and the buyers who sign off a purchase.
Security is one of the hardest audiences to convince. Buyers read the security trade and business press, weigh analyst evaluations and check what their peers deploy. A specialist cybersecurity PR firm knows those journalists and analysts in each market, and knows how to make a security story credible and precise rather than alarmist or vague.
And when something goes wrong, a breach, a CVE, a supply-chain incident, the first hours decide how it is remembered. We are built for both: everyday visibility and the crisis.
For broader IT infrastructure, electronics and telecoms communications, see our IT, Electronics & Telecom practice, part of GlobalCom’s wider B2B technology PR.
Three areas of sector-specific focus.
Security Media & Analyst Relations
A specialist cybersecurity PR firm earns coverage in the security trade and business press that buyers trust, and builds the analyst relationships that shape shortlists and evaluations.
- Security trade and enterprise IT press
- CISO, CIO and business technology media
- Analyst briefings with Gartner, Forrester and IDC
- Support for Magic Quadrant and Wave evaluations
- Industry award and recognition programmes
- Peer and reference customer storytelling
Thought Leadership & Threat Intelligence
Turning research, threat data and executive expertise into authority. In security, credible original insight is what separates a trusted vendor from noise.
- Threat research and report launches
- CISO and executive positioning
- Bylined technical thought leadership
- Vulnerability research communications
- Event and keynote support (RSA, Black Hat, Infosecurity)
- Data-led content and original research
Security Incident & Breach Communications
When a breach, a CVE disclosure or a supply-chain incident hits, rapid and coordinated communications across every affected market matter. The first 24 hours determine how the incident is remembered.
- Breach and incident response communications
- CVE and vulnerability disclosure strategy
- Regulatory notification communications (GDPR, NIS2, DORA)
- Customer communications coordination
- Media holding statements and rapid response
- Post-incident trust and reputation recovery
Technical audiences.
Editorial credibility.
Technical briefing and positioning
We start by understanding the technology deeply enough to brief journalists and analysts accurately, write technically credible content and find the angles that resonate with security buyers.
Analyst and media landscape mapping
We map the analysts, publications, events and communities that shape opinion in your specific security segment, globally and in each target market. That is the targeting framework the programme is built around.
In-market execution
Cybersecurity-experienced consultants in DACH, UK, US, APAC, CEE and beyond handle journalist outreach and analyst briefings in each market, in the local language and with real command of the subject.
Reporting and optimisation
Monthly reporting on coverage quality, analyst engagement, share of voice against named competitors and message penetration in tier-one titles. Quarterly strategy review against agreed KPIs.
Central strategy.
Local expertise.
Cybersecurity PR fails at scale when in-market consultants do not understand the product. A security briefing delivered by a generalist wastes a CISO’s time and produces coverage in the wrong titles for the wrong audience. Technical security PR requires technical security consultants.
The programme is coordinated centrally from Munich by a senior lead who owns the strategy. Local specialists with cybersecurity sector experience execute in each market, working from one technical messaging framework adapted for each media ecosystem and buyer community.
- →Cybersecurity specialists, not generalists briefed on the product
- →Analyst relations across Gartner, Forrester, IDC and regional firms
- →Crisis response coordination across all markets within one hour
- →Consistent, accurate technical messaging in every market
Selected work
Proven with cybersecurity companies.
Selected companies we have supported in cybersecurity communications:
- →TXOne Networks: international trade media relations and OT and ICS cybersecurity communications across European markets.
- →VicOne: automotive cybersecurity communications for connected and software-defined vehicles.
Your sector specialist
Cybersecurity communications specialist.
Over 25 years of technology and cybersecurity communications experience, working with multinational organisations and institutions on cybersecurity awareness, risk communications and strategic positioning. Serves as Communications Director of Greece’s National Cybersecurity Team and founded the Hellenic Institute of Cybersecurity. Ranked among the Top 200 Women in Tech & Cybersecurity globally, bringing institutional knowledge of the European cybersecurity landscape at the intersection of technology, policy and public trust.
Cybersecurity PR, answered.
What does a cybersecurity PR agency do?
A cybersecurity PR agency earns credible coverage and analyst standing for security companies with the journalists, analysts and buyers who decide a security purchase. GlobalCom runs these programmes across more than 100 markets through cybersecurity-specialist consultants and one senior lead.
Which parts of cybersecurity do you cover?
Endpoint, network and cloud security, identity, application security, OT and ICS, and threat intelligence, from early-stage security startups to established vendors and managed security providers.
Can you handle a breach or security incident?
Yes. We prepare holding statements, coordinate a single clear message across markets and support spokespeople, and manage CVE and regulatory notification (GDPR, NIS2, DORA), so an incident is handled calmly and consistently everywhere.
How do you keep security stories technically accurate?
Our consultants come from technology and, in several cases, cybersecurity and journalism backgrounds, so briefings, spokespeople and materials hold up to scrutiny from specialist reporters and analysts rather than reading as marketing.
Do you work with analysts such as Gartner and Forrester?
Yes. Alongside media relations, we support analyst engagement, including briefings and Magic Quadrant and Wave evaluations, which often carry as much weight as press coverage in security buying decisions.
Which markets can you run cybersecurity PR in?
More than 100 markets across Europe, the Americas, Asia Pacific, the Middle East and Africa, with local consultants who know the security trade and business media in each one.
Ready to build your cybersecurity communications programme?
Tell us your product, your target markets and the analysts and publications that matter most. We will design the programme.