Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Teens looking at a phone

This American Life, Understanding Your Audience and PR

If you’re as dedicated to NPR as I am, then you undoubtedly have heard the radio show This American Life, a weekly hour-long feature that deeply intimates listeners with a variety of Americans based on an overall theme of each show. Some of…
Finance World - Shares

TRUST – What Is Needed In Communication Between The Financial Service Provider And The Consumer

During a regular workday, thousands of complaints are sent to financial ombudsmen across Europe. Consumers are frustrated, employees distressed, and resources are spent unnecessarily on obtaining a good relationship between provider and consumer.…
SEO

3 Ways B2B Tech Companies Can Maximize PR at Trade Shows

This post was first published by Beth Brenner on March Communications' blog PR Nonsense. B2B marketers have been allocating a greater portion of their 2013 budgets to trade shows, to support sales efforts and increase brand visibility. Tech…
GlobalCom PR Network Online Criticism

Five Steps for Responding to Online Criticism

Remember the Online Disinhibition Effect? It’s the term that psychologists use for the loosening (or complete abandonment) of social norms in online encounters. You’ve probably witnessed some examples of this effect when an online discussion…
Telecom, Mobile Communications

What’s the best way to sell to telecoms operators?

Vendors are facing some of the toughest trading conditions ever. It has never been so difficult to ‘sell’ to operators. It’s not just uncontrollable macro-economic factors that are frustrating vendor sales and marketing efforts. The manner…
PR Crises

Transparency, Rebranding, and PR

Google Plus

Google+ Rapidly Becoming a Go-To PR Tool for Businesses

Google+ is gaining steam — and fast. According to new research, 34 percent of people who use social networks to connect to other websites use Google+ as their primary platform. This both Twitter and LinkedIn, and falls short only of Facebook…
People doing research for case studies

How to Successfully Use Surveys & Research to Fuel PR Campaigns

There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of…
Founding Fathers, Statues, America, Democracy

The Founding Fathers: America’s First PR Firm

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” That legendary line gives…
PR Measurement

The Art and Science of PR Measurement – Quick Takes and Suggestions

PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of…
Evidence, Clues, Traces, Footprint

Demand evidence and think critically!

Like the spurious claims companies make about being “innovative”, of which I’ve written much before, there are plenty of organisations that claim to be “thought leaders”. But how can you tell if they really are? Because they say so?…
SEO

5 Things New Age SEO Means for PR

Penguin 2.0, released last month, is Google’s latest update to its search algorithm and it continues the search giant’s trend of improving how it recognizes - and rewards - good quality links. As we all know this is the latest in its battle…