Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

PR fake news infodemic

Expect the inquisition – journalists’ right to “demand evidence and think critically”

This post was first published by Duncan McKean on the CCgroup blog. Regulation being what it is, Neelie Kroes, European Commissioner for the Digital Agenda, has made a number of statements in the recent past about how she would like to…

Russia 2013 – the PR market is still growing, but the future looks a bit more difficult

Last week Josep M. Iglesias from Barcelona gave us some impressions on current trends in the PR market in Spain. This time Sergej Trofimenko reports on the situation in Russia. 1.  How did the global recession affect the demand for PR in…
New Spanish partner for GlobalCom Health - Salud y Comunicación

PR Impressions 2013 from Spain

The last quarter of the year has already started, therefore we asked our PR consultants around the world to answer three questions on developments in 2013 in their regions. Stay tuned for updates from our teams in Spain, Russia, Argentina, Taiwan,…
Wonder Sparks, Lights magic

How Speaking & Awards Programs Work Wonders for PR

There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
Clean Energy - Windmill in the sun

Communication on German “Energiewende”: There is a lot more to be done!

Parliamentary elections in Germany are over – but the big issues are still there, such as the “Energiewende”, just to mention one example. It was widely discussed, but especially during the past couple of months reduced to the topics of…
Evil Totem: ethics, no trust

Lack of Transparency Gives PR Pros and the Brands they Represent a Bad Name

Let’s face it. PR people don’t always get the best rep. In fact, one of the most memorable experiences from my college years was when I told one gentleman, who will remain anonymous, that I wanted to work in public relations after graduating.…
Brands and their responses to social issues

Political Communications in Germany via Mouse Click

The German Bundestag elections 2013 will take place this Sunday. The media echo is a bit slow this year as there don’t seem to be really hot controversial topics. And be honest – who really knows the complete political programs of…
Close up film camera

Playing Nice in the Public Eye

On a daily basis, we PR professionals scan the news to gauge public perception of our clients. Being a media-focused culture, public perception is incredibly important to building a strong brand. This does not mean that negative press will always…
Fintech - Payments Technologies

Fintech vendors need to challenge the banks and payment companies to look beyond technology

This post was first published by Daniel Lowther on the CCgroup blog. Let me say this first. I’m a big believer in mobile payments. Having worked with companies like Visa, VeriFone and Kalixa for many years, I truly believe that mobility…
Close up film camera

The 7 Habits of Highly Effective Spokespeople

By Brian Hart, Account Coordinator,  Jennifer Connelly Public Relations (JCPR). “When we really, deeply understand each other, we open the door to creative solutions and third alternatives. Our differences are no longer stumbling blocks…
SEO

Google’s Updated SEO Guidelines [2013]: A Threat to PR? Not So Much

Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link…
Close up film camera

It’s IFA time again

Today IFA Berlin, the largest European consumer electronics show opens its gates again. Visitors and media can see and try some of the latest exciting new products at IFA: Midland for example launches the sales of the latest action cams of…