Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Public Relations, PR

Latvia 2013: Political and cultural changes cause PR demand

This week to take a look at the Baltics. Our colleague Antra from Latvia shares her insights into recent changes and developments in 2013: 1. How did the global recession affect the demand for PR in Latvia in 2013? In 2013 communication…
Public Relations, PR

Five flavours of geek the PR industry can’t do without

Richard Fogg, Managing Director of CCgroup “PR Geek Factory Outrage” screamed the TV headlines. Images of a Matrix-style cloning facility flashed on the screen, where dozens of half-formed men and women PR geeks were being synthetically…
France flower field in the sun

France 2013: Shortend Communication Budgets Favour PR

This week our colleague Marine shares her view of the year 2013 with us and answers the three questions we asked our colleagues around the world. We talk about the global recession, how public relations firms are dealing with the new demand…
Content tricks and advice

6 Calls to Action That Will Boost Brand Engagement

A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the plate without swinging.…
Public Relations, PR

Taiwan 2013: Growing media influence and active political debates

Leaving Europe this week our series moves on to Asia where Christine Kao and Claire Chen share their insights into the Taiwanese market with us.  1.         How did the global recession affect the demand for PR in Taiwan in 2013? In…
Social Media Channels

How to Bring the Power of Social Media to Networking Events

We spend so much time in front of computers and on social media that, now more than ever, it’s important to remind ourselves how a little face time can go a long way — and I’m not talking about the Facetime app on your iPhone. Smartphones…
Linkedin logo

Maximizing The Potential of Your LinkedIn Profile

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with…
Fintech transaction using tech gadgets and a payment card

A world of apps, FinTech Innovations and Commodore 64s

This post was first published by Michael Scanlan on the CCgroup blog. In 1987, I went on holiday to the Soviet Union. Don’t ask. Anyway, when I was there, I went into GUM, the famous department store in Red Square, to buy some souvenirs.…
Finland

Finland 2013: A tendency for PR sprints instead of long-term strategy and a growing demand for global PR

Two weeks ago Sergej Trofimenko from Russia reported on trends influencing PR and media in 2013. This week we will take a look on Northern and Northeastern Europe. Jukka Laikari offers a short glance at impressions from Finland. 1.     How…
Good Relationships GlobalCom PR Network

How New Execs Can Build Effective Relationships with Influencers

Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and online stores. We constantly hear that change happens – and that it’s often for the best - but as PR professionals,…
Business Platform GlobalCom PR Network

Holmes Report: GlobalCom to support rollout of mobile business platform ZNAPTM

 Another client win for GlobalCom: Network agencies in EMEA, Asia-Pacific and North America will support the global rollout of the new mobile business platform ZNAPTM. MPayMe, the Hong Kong company behind ZNAPTM, has hired GlobalCom to lead…
Public Relations, PR

4 Tips for Getting the Most Out of Your PR Agency

A lot of the public relations blogs out there are great references for tips and tricks on how public relations agencies can better service their clients. For PR professionals, how-to articles on topics such as planning the perfect product launch,…