Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Person watching youtube on a tablet

How Reporters Actually Want You to Write a Pitch (Be Creative, Sure, But Here Are 7 Actual Tips)

Last Monday, my colleague Marcus LaRobardiere and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications. The panellists discussed trends that influence coverage, what classifies as actually newsworthy, what…
Mexico

Mexico: branding a country – these are the five pillars of the communication strategy

Companies might experience image problems caused by various reasons including disappointed customers, internal scandals, bad crisis management and many more. But not only commercial organizations can suffer from a biased public perception –…
People looking at mobile phones

Android Predicts 900M Device Activations in 2013: What Does this Mean for the Business World?

You know you work for a tech PR agency when you read an article that projects the number of Android devices that Google will activate this year and your first reaction is: Client X can help prepare for this! At March, we are constantly reading…
Game of strategy: chess pieces on the table

Smaller enterprises can also benefit from a public affairs programme

One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building…
Aviation industry

How to Use Press Releases for Content Marketing

This post was first published by Martin Jones on March Communications' blog PR Nonsense. Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer…
SEO

Video Optimization or VSEO

Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization. Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because…
Content Marketing Strategy

Content Marketing is a Couple Thousand Years Older Than You Think

Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki, where…
Research PR

The six ‘Ws’ (and one ‘H’) of research-led PR

First of all…why? Any PR specialist worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences,…
Google Plus

Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’

Does anyone really need a Google+ account? A lot of people have been asking this question lately - especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network…
GlobalCom Annual Meeting 2013

Mixing PR Experts and Tequila (GCPR Annual Meeting 2013)

More than 30 PR professionals from all over the world are currently meeting at Playa del Carmen, Mexico at the annual GlobalCom PR Network (GCPR) meeting. Once a year the PR and communication experts of the global organization come together…
Telecommunications, Help, Support, Advice

3 Ways to Micro-Target Your PR Pitches

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach. Not every…
Aviation industry

Alitalia and the missing logo: typical story for a crisis manual

This week, Giorgio Cattaneo of MY PR shares his experiences in crisis communications in the aviation sector. Stating that I don’t feel confident accusing those who are already in a critical position, in this post I would like to analyze the…