PR and Communications in South Korea
South Korea is one of the world’s great technology and manufacturing economies, a global leader in semiconductors, electronics, automotive and batteries, and the home of cultural exports that now shape tastes worldwide. Its consumers are among the most connected and digitally fluent anywhere, its media moves fast and lives online, and its fandom culture builds powerful communities around the brands and ideas people love. It is also a market where policy and regulation shape what business can do, so reaching Korean audiences and decision-makers rewards local insight and the right relationships.
Your contact for South Korea
Jaey Bang helps international companies enter and grow in Korea with senior, strategic counsel across communications and public affairs. With more than 20 years of experience, she has led international PR programmes for Samsung Electronics and LG Electronics, including Olympic sponsorship communications that required close coordination across regions, headquarters and partner organisations, and has advised leading Korean and global brands across technology and automotive. Her work also spans travel and tourism, directing destination-marketing programmes for national tourism organisations, and public affairs, with nation-branding and investment-promotion programmes for government bodies. She holds a master’s degree in public relations from Michigan State University. For a company that needs Korea handled with real authority, Jaey is a strong partner.