Regional leads.
Senior expertise across every market.

Thirty-six years running multi-market PR programmes across Europe, the Middle East and Africa from GlobalCom’s Munich base. EMEA is GlobalCom’s home region: the network runs deepest here, the media relationships run longest, and the track record of coordinating PR across multiple European markets simultaneously is the strongest. Deep expertise in German-market communications and in building cross-border programmes for technology, industrial, cleantech and B2B brands entering or scaling across EMEA.

Brazil is a market of 210 million people, the largest economy in Latin America, with a media landscape that rewards deep local knowledge and relationships built over decades. Marta has been running communications programmes in Brazil and across Latin America for over 35 years, with expertise spanning corporate reputation, crisis communications, public policy and financial communications. She has led programmes for global brands including Mastercard, Unilever and Novartis, and advised multilateral institutions such as the IFC (World Bank Group), bringing a level of seniority and market access that is rare in any region.

North America is the market where enterprise technology brands build or lose global credibility, a media ecosystem where sector-specialist trade press, Tier-1 business media and analyst communities all operate at a level of rigour that demands sustained presence and genuine expertise. Joanne has spent more than two decades running B2B technology communications programmes in the US, building deep specialist knowledge across cloud computing, data storage, cybersecurity and AI alongside the media and analyst relationships that only come with years in the market. Her track record includes sustained coverage in the Wall Street Journal, Forbes and Fortune for clients across enterprise technology, from early-stage companies making their first US move to established names defending market position.

Southeast Asia is nine markets with nine different media cultures, nine different regulatory environments and nine different ways of building credibility with journalists, analysts and decision-makers. Prayaank has spent over 12 years building communications programmes across Singapore, India and Hong Kong, specialising in C-suite strategic counsel, issues management and reputation work in markets where trust is built slowly and lost quickly. Particular expertise in high-stakes corporate communications, including M&A, IPO mandates and reputation recovery, for technology and fintech companies operating across the region.

The Nordics are a cluster of closely connected markets known for digital sophistication, high media literacy and a technology culture that shapes trends well beyond the region, making the area a critical proving ground for international brands in technology, fintech and B2B. Michael Falk has spent over 25 years running communications programmes across the Nordic region, with deep local roots and established networks across the market. His work spans technology, B2B, fintech and corporate communications, with a track record of sustained programmes for global brands including Philips, Hewlett Packard Enterprise and BYD.

The Arabic-speaking markets of the MENA region span over 400 million people across 22 countries, with media and business cultures that reward deep local knowledge, trusted relationships and genuine in-market presence. Anuradha Singh is based in Dubai and works with an in-market team active across the UAE, Saudi Arabia, Egypt and broader North Africa, covering the full breadth of Arabic-speaking communications for international brands entering or operating across the region. Her practice covers corporate reputation, B2B communications and market-entry programmes, combining regional oversight from Dubai with on-the-ground reach across the Gulf states, the broader Arab world and North Africa.

Southern and eastern Africa spans more than a dozen distinct markets with different media cultures, regulatory environments and commercial dynamics, requiring deep regional expertise and established local networks to communicate effectively across one of the continent’s most diverse and fast-evolving regions. Paul Reynell brings over 30 years of professional experience and has advised nearly 100 brands across multiple disciplines, with expertise spanning brand launch strategy, crisis management, long-term communications planning and content-marketing integration. He serves as Chief Judge of the PRISM Awards and is a credentialed communications professional with the Public Relations Institute of Southern Africa, making him one of the most recognised PR practitioners on the continent.

West Africa is home to some of the fastest-growing consumer markets on the continent, with Nigeria representing one of the continent’s most important consumer markets and a communications landscape that rewards deep local knowledge, cultural fluency and genuine in-market presence across its diverse regions and languages. Bayo leads a full-service integrated marketing and PR team with reach across the region, specialising in localised strategies that help international brands launch and scale successfully across Sub-Saharan Africa. His team combines digital PR, social media and content expertise with direct market knowledge across Nigeria, Ghana, Senegal, Côte d’Ivoire, Cameroon and Mali.