Connecting China
& the World.
We help companies and organisations manage communication between China and international markets, with a practical understanding of local market conditions, business environments and cross-border requirements.
GlobalCom China Gateway is a dedicated practice for bidirectional China–Europe communications. For the full overview of our services and capabilities, visit the China Gateway page. Below you will find the senior experts who lead and deliver this work.
Senior experts across China, Europe and the US.
Entrepreneur and communications leader with decades of experience in business development, market communications and cross-border projects. Built the GlobalCom PR Network into a worldwide organisation supporting clients across 100+ markets. Co-founder of GlobalCom China Gateway.
Senior PR professional with 30+ years in communications, marketing and international business relations. Former Business Development Director at Asia Center/CBTC, Board Member of MKIK China Section. Led award-winning campaigns across automotive, technology and consumer goods sectors.
Sinologist, literary translator and intercultural communication specialist with 20+ years in Sino-Hungarian relations. Former President of the Hungarian-Chinese Friendship Association (2014–2023), now Honorary President. Senior PR Consultant bridging European and Chinese business cultures.
20-year PR veteran specialising in corporate communications, brand marketing, reputation management and digital marketing. Supports Chinese companies expanding internationally and international clients entering China. Co-founder and Partner of SPIRIT PR.
Cross-border business strategist with 15+ years advising international brands on China market entry, brand localisation and stakeholder engagement. Fluent in Mandarin and English, she bridges strategic intent and local market reality across sectors.
Founder of Gold View PR and former Vice President of Global China Practice at Ogilvy. Former Vice Chair and Board Member of the American Chamber of Commerce in China (2016–2018). Recognised authority on China–US relations, featured on Yahoo Finance and CNBC.
A branding expert with more than twenty years across European and Asian markets, working from Hong Kong to build brands that drive real business performance, grounded in market, consumer and behavioural insight. His work spans luxury, sportswear, travel and B2B, for names from Coca-Cola and Ralph Lauren to Salvatore Ferragamo and Moncler. Through Branding Records, the agency he founded, he connects international brands with China and Chinese ambition with global audiences.
Giuliana Zagarella works where European brand strategy meets the realities of the Chinese market. With three decades across luxury, jewellery, travel and consumer brands, she shapes positioning, digital and paid-media programmes built for the platforms and behaviours that drive attention in China. She also helps Chinese companies earn recognition in international markets.
Brands that trust GlobalCom China Gateway.
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