PR and Communications in Bosnia and Herzegovina
Bosnia and Herzegovina is a market in transition: an EU candidate country with a complex governance structure, a young population, and growing sectors in manufacturing, retail, and IT services that are attracting increasing international interest. Sarajevo is the commercial and media hub, but the country’s entities and cantons each have distinct local dynamics that reward careful, localised communication over broad regional approaches. Marina’s team brings the on-the-ground relationships and structural knowledge needed to help international brands build credible presence in a market that benefits from experienced regional guidance.
Your contact for Bosnia and Herzegovina
The Adria region is covered for GlobalCom PR Network by Marina Bolanča, one of Southeast Europe’s most respected communications professionals, based in Zagreb. An economist with more than twenty years in business, she founded and runs the agency that represents the network here and has built it into one of the most awarded in the region, with multiple IPRA Gold World Awards, the global PR industry’s highest honour.
Her background runs from brand and consumer work to public affairs; she sits in the leadership of Croatia’s public relations association and helped shape the country’s lobbying rules, which gives her a sure footing where business meets policy. With her team she covers the full range, strategic and creative campaigns, media relations, digital, crisis and reputation, across sectors from retail and FMCG to finance, energy, healthcare and technology. For a client it means one partner who can launch a brand, raise its profile or steer a difficult issue across several of these markets at once.
Three close markets covered by one well-connected partner: that is the Adria region with Marina. She works from Zagreb, with her own team and the global reach of the GlobalCom PR Network behind her.