The task

OSRAM’s automotive optical technology works at the forefront of light-based systems for vehicles, from chip technology and LED and LiDAR advances to optical sensors for ADAS and other automotive systems.

OSRAM wanted consistent corporate communications across several European regions, built on a foundation that made local content creation and approval faster and easier, with PR execution on the ground in five European countries.

The brief at a glance
Client
OSRAM
Sector
Automotive optical technology
Regions
Five European markets
Focus
Consistent multi-market messaging

Our approach

Working closely with the OSRAM teams, GlobalCom created a set of “content books” on the key topic areas: chip technology, LED and LiDAR advances for automotive, and optical sensors for ADAS and other systems.

This master content set became the basis for technical articles, opinion pieces, speaker statements and event materials across regions. Local teams then adapted each topic to their market and ran media relations tailored to local preferences.

Key activities

  • Built a shared set of content books covering the division’s core automotive technology topics.
  • Turned the master content into technical articles, opinion pieces, speaker statements and event materials for use across regions.
  • Adapted topics locally and ran market-tailored media relations, through press releases, expert articles, interviews, case studies and topic pitches.
  • Supported consistent messaging and easier content approval across the five European markets.

Results

  • Excellent feedback from OSRAM teams across the regions on the quality and usability of the content.
  • Successful local placement of expert articles, advertorials, expert statements, written interviews and topic pitches across markets.
  • A consistent messaging foundation that streamlined content creation and approval across five European countries.
One content foundation, adapted market by market, so every region tells the same technical story in its own voice.
About the client

OSRAM

OSRAM is a global leader in light and photonic technologies. Its automotive portfolio spans LED and LiDAR components and optical sensors that support advanced driver assistance systems.

These technologies underpin the wider shift towards safer, more intelligent vehicles, an area where clear and credible technical communication matters across every market.