Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Belgium

Continental drift in modern PR? – Insight Belgium

In our current series about the influence of social and digital media in their daily specialist PR work the GCPR Blog team talked to Jacques Lechat, managing partner of GlobalCom PR agency in Belgium.* 1. What status do social and digital media…
A can of Pepsi

Is Pepsi Paving a New Path in Social Media Marketing?

Last week, AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media. Unlike traditional social media efforts (it’s…
Social Media Channels

Continental drift in modern PR? – Insight Malaysia

In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Alice Young of GlobalCom PR Network’s Malaysian partner agency…
Skype screen - two dogs talking to each other

Skype’s Campaign – Bringing Humanity Back?

Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While…
Social Media Channels

Continental drift in modern PR? – Insight Egypt

In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Fatma Ahmed, Managing Director of GlobalCom PR Network’s Egyptian…
Mobile World Congress 2014

Three Useful Apps for Any Trade Show

Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the world,…
France - Eiffel Tower at Night

Continental drift in modern PR? – Insight France

We talked to experts of our partner public relations agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule…
Instagram logo on a smoking pumpkin

Instagram. $1 Billion. Really?

Today's news that Facebook is buying Instagram for $1 Billion in cash and stock left me somewhat baffled... and with a growing sense of deja vu. What's perhaps most interesting is that there has been a lot of factual reporting of the Instagram…
USA

Continental drift in modern PR? – Insight USA

As announced last week GlobalCom PR Network is launching its third PR series today. We talked to expert PR consultants of our partner agencies around the world about the influence of social and digital media in their daily public relations activities,…
Social Media Channels

How Pinterest is Saving the Media

"Organize and share the things you love." With this simple direction, Pinterest has morphed into a ridiculously addictive social media site where users share images on digital pinboards. At March we've blogged about how Pinterest is used around…
Social Media Channels

Twitter and the Stock Market?

A little while back, researchers at Indiana University - Bloomington caused a mini-uproar by announcing that they had found a way to use Twitter to predict the direction of stocks with startling accuracy. They developed an algorithm that analyzed…
Social Media Channels

GlobalCom’s market barometer: Egypt

For our interview series, the GCPR-Blog team talked to MEAComS, partner of GlobalCom PR Network in Egypt, about the latest market trends.* 1. Which industries/markets are booming at the moment in Egypt? One might assume that industries…