Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Malta network updates

Continental drift in modern PR? – Insight Malta

Today our series is featuring Stephen P. D’Alessandro, Managing Director at CREDAL Business Consulting, GlobalCom PR Network’s partner agency in Malta who provided us with some insights regarding their local PR practices and regional trends. 1.…
Instagram logo on a smoking pumpkin

Besting the Booth Babe Trade Show Strategy

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of…
Mexico

Continental drift in modern PR? – Insight Mexico with Carlos Garcia (Lead Image)

Today our series is featuring Carlos Garcia, Social Media Specialist at Lead Image PR, Mexico. GlobalCom PR Network’s partner agency Lead Image provided us with some insights regarding their local PR practices and regional trends.* As with…
Instagram logo on a smoking pumpkin

Is Social Media Killing the News Industry?

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double…
Belgium

Continental drift in modern PR? – Insight Belgium

In our current series about the influence of social and digital media in their daily specialist PR work the GCPR Blog team talked to Jacques Lechat, managing partner of GlobalCom PR agency in Belgium.* 1. What status do social and digital media…
A can of Pepsi

Is Pepsi Paving a New Path in Social Media Marketing?

Last week, AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media. Unlike traditional social media efforts (it’s…
Instagram logo on a smoking pumpkin

Continental drift in modern PR? – Insight Malaysia

In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Alice Young of GlobalCom PR Network’s Malaysian partner agency…
Skype screen - two dogs talking to each other

Skype’s Campaign – Bringing Humanity Back?

Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While…
Instagram logo on a smoking pumpkin

Continental drift in modern PR? – Insight Egypt

In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Fatma Ahmed, Managing Director of GlobalCom PR Network’s Egyptian…
Mobile World Congress 2014

Three Useful Apps for Any Trade Show

Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the world,…
France - Eiffel Tower at Night

Continental drift in modern PR? – Insight France

We talked to experts of our partner public relations agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule…
Instagram logo on a smoking pumpkin

Instagram. $1 Billion. Really?

Today's news that Facebook is buying Instagram for $1 Billion in cash and stock left me somewhat baffled... and with a growing sense of deja vu. What's perhaps most interesting is that there has been a lot of factual reporting of the Instagram…