Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

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Continental Drift in modern PR? – Insight Germany

Today, for our series on the influence of digital and social media, we spoke to Wibke Sonderkamp, from the Munich-based agency GlobalCom PR Network. 1. What status do social and digital media have in your daily PR work? This depends a…
Business suited man with ear plugs looking at his phone outside

Continental drift in modern PR? – Insight Bulgaria

Today our series is featuring Elena Braykova of United Partners, GlobalCom PR Network’s partner agency in Bulgaria, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and…
Business suited man with ear plugs looking at his phone outside

Continental drift in modern PR? – Insight Czech and Slovak Republic

Today our series is featuring Jasna Sykorova of DataConsult, GlobalCom PR Network’s partner agency in the Czech and Slovak Republic, who provided us with some insights regarding their local PR practices and regional trends.* 1.…
Person watching youtube on a tablet

YouTube Growing as a News Outlet, according to a Pew Research Center study

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was…
Business suited man with ear plugs looking at his phone outside

Continental drift in modern PR? – Insight Spain

Today our series is featuring Josep Iglesias of IT Comunicacion, GlobalCom PR Network’s partner agency in Spain, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Why do Facebook users cite the ads as problematic?

I Can’t Get No (Social) Satisfaction, or Why Facebook is Not Cool Anymore

Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the most recent round of survey statistics from the American Customer Satisfaction Index (ACSI), social media companies'…
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Continental drift in modern PR? – Insight South Africa

Today our series is featuring Janine Lloyd of Livewired, GlobalCom PR Network’s partner agency in South Africa, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Print news, press releases and magazines

Social Media Growing as a News Source; If Trustworthy

More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts…
Idit Rosenberg

Continental drift in modern PR? – Insight Israel

Today our series is featuring Idit Rosenberg of Media-PR, GlobalCom PR Network’s partner PR agency in Israel, who provided us with some insights regarding their local PR practices and regional trends.*   1. What status do social…
Social Media Channels

An Argument Against Exaggerated Market Research

Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…
People looking at mobile phones

Social Media Has Entered Telecom

Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots etc. Now, social media is conquering yet another consumer…
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Continental drift in modern PR? – Interview with Vilma Bosticco

Today our interview series is featuring Vilma Bosticco of Prima Pagina, GlobalCom ’s partner PR agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…