Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

UK: tops and flops in global PR

UK: tops and flops in global PR with Charlotte Webster

Today our series features Charlotte Webster, Head of Clean Technology at CCGroup, GlobalCom PR Network’s partner PR agency in the UK - who gives us some insights into “Tops and Flops” in the British market (also relevant is the interview…
Statistics, Data, Analysis, Charts

How Circa may Change the Way We Consume News

This post was first published by Hanah Johnson on March Communications' blog PR Nonsense. Earlier this week, Circa released an app that could potentially overhaul breaking news and how it’s consumed in a digital era. Frustrated with…
March Communications: GlobalCom’s Partner in the USA

USA: Tops and Flops in global PR

Today our series features Greg Carney, Energy Practice Director of Merritt Group, GlobalCom PR Network’s partner PR agency in the USA - who gives us some insights into “Tops and Flops” in the US market. PR Topics - Tops and Flops Product…
Statistics, Data, Analysis, Charts

Thailand: Tops and Flops in international PR

Today our series features Paphada Tuanghirunvimon of Vero PR -  GlobalCom PR Network’s partner agency in Thailand - who gives us some insights into “Tops and Flops” in the Thai market. PR topics: tops and flops – what works best…
Greece Region Summary

Greece: Tops and Flops in global PR

Within our current PR blog series, we talk to the experts of our partner PR agencies about the “Tops and Flops” of the daily PR work in their market. Today’s contribution comes from John Kardaras, Group Account Director of our partner…
BING logo

Bing it On: Can Microsoft Pull Off What Pepsi Couldn’t?

Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior…
Latvia

Latvia: Tops and Flops in global PR

Within our current PR blog series, we talk to the experts from our partner PR agencies about the “Tops and Flops” of their daily PR work in their market. Today’s contribution comes from Vita Savicka, Director of our partner PR agency in…
Buenos Aires, Argentina

Argentina: Interview about the Tops and Flops in global PR

Today is the start of our new interview series on “Tops and Flops” in global PR. We’ve asked some PR consultants of our approximately 70 partner agencies around the world which issues and subjects arise most interest in their regions,…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

Using Twitter for customer service may be a good approach for companies

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public…
Statistics, Data, Analysis, Charts

Big Data, Big PR?

It’s official: Big Data is now a mainstream business buzzword, not just tech insider terminology. Steve Lohr recently cited Big Data’s appearance as a  featured topic at the World Economic Forum, its prominence in the New York Times’…
Statistics, Data, Analysis, Charts

Continental Drift in modern PR? – Insight Japan

Today, for our series on the influence of digital and social media, we spoke to Ryota Takaki, from our partner agency Kyodo PR from Japan. 1. What status do social and digital media have in your daily PR work? At this moment, social and…
Statistics, Data, Analysis, Charts

Seven Habits of Successful Speaking Submitters

This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here. While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…