Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

PR Crises

The reputation of A and B (Abercrombie and Benetton) is walking on thin ice: are they going to make it?

We are not talking about a woolen thread nor a cotton one, nor about the technological Resistex® Carbon either and not about the famous Ariadne’s thread, even if we are considering two impervious parallel stories regarding two important brands…
"Unacceptable Levels" documentary

The Toxic Truth Behind Conventional Products

An average of 200 chemicals course throughout our bodies in any given day; this includes our children and loved ones. Industrial chemicals are a part of our lives; they are in our products, food, cell phones, air and water – all of which can…
Public Relations, PR

PR is about earning trust – all fruitful relationships are built on that

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of public relations firms, this couldn’t be further from the reality of…
Take notes: advice, tips and lessons

12 (very quick) tips for smart communications

For clarity in all of your corporate communications, adhere to these tips. Not only will you showcase your polish and professionalism upon every interaction with your target audience, you’ll cut through the clutter with a commitment to quality…
Startup, venture, do something great

Breaking the Media without Breaking the Bank (PR for Startups)

For startups, garnering media attention among a sea of other new businesses is a common challenge, and oftentimes slips to the bottom of priority lists. During a company's early stages, tight budgets mean entrepreneurs can rarely afford to hire…
SEO

What Businesses Can Learn From Vinyl

Jennifer Connelly Public Relations' Creative Director Derek Brown reminds marketers that 91% of purchase decisions still happen through face-to-face conversations.
Person watching youtube on a tablet

How Reporters Actually Want You to Write a Pitch (Be Creative, Sure, But Here Are 7 Actual Tips)

Last Monday, my colleague Marcus LaRobardiere and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications. The panellists discussed trends that influence coverage, what classifies as actually newsworthy, what…
Mexico

Mexico: branding a country – these are the five pillars of the communication strategy

Companies might experience image problems caused by various reasons including disappointed customers, internal scandals, bad crisis management and many more. But not only commercial organizations can suffer from a biased public perception –…
People looking at mobile phones

Android Predicts 900M Device Activations in 2013: What Does this Mean for the Business World?

You know you work for a tech PR agency when you read an article that projects the number of Android devices that Google will activate this year and your first reaction is: Client X can help prepare for this! At March, we are constantly reading…
Game of strategy: chess pieces on the table

Smaller enterprises can also benefit from a public affairs programme

One of the hardest things to get over to clients is that no matter who they are, they can benefit from establishing a public affairs programme. Many feel that speaking to politicians has nothing to do with their primary goals of building…
SEO

How to Use Press Releases for Content Marketing

This post was first published by Martin Jones on March Communications' blog PR Nonsense. Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer…
SEO

Video Optimization or VSEO

Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization. Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because…