English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Brands and their responses to social issues

Political Communications in Germany via Mouse Click

The German Bundestag elections 2013 will take place this Sunday. The media echo is a bit slow this year as there don’t seem to be really hot controversial topics. And be honest – who really knows the complete political programs of…
Fintech - Payments Technologies

Fintech vendors need to challenge the banks and payment companies to look beyond technology

This post was first published by Daniel Lowther on the CCgroup blog. Let me say this first. I’m a big believer in mobile payments. Having worked with companies like Visa, VeriFone and Kalixa for many years, I truly believe that mobility…
Telecom, Mobile Communications

The 7 Habits of Highly Effective Spokespeople

By Brian Hart, Account Coordinator,  Jennifer Connelly Public Relations (JCPR). “When we really, deeply understand each other, we open the door to creative solutions and third alternatives. Our differences are no longer stumbling blocks…
SEO

Google’s Updated SEO Guidelines [2013]: A Threat to PR? Not So Much

Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link…
Close up film camera

It’s IFA time again

Today IFA Berlin, the largest European consumer electronics show opens its gates again. Visitors and media can see and try some of the latest exciting new products at IFA: Midland for example launches the sales of the latest action cams of…
Print news, press releases and magazines

3 Ways to Give a Great Interview to Journalists and Analysts

In the world of tech PR, the summer months bring a small respite between the tradeshow-crazed spring and fall. This gives us the perfect opportunity to reflect on the positives and negatives of the many briefings we facilitated either on-site…
Google Search - SEO

Search Wars: How to Play Nice in Google’s Sandbox

Forget everything you thought you knew about search engine optimization (SEO). Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement…
Teens looking at a phone

This American Life, Understanding Your Audience and PR

If you’re as dedicated to NPR as I am, then you undoubtedly have heard the radio show This American Life, a weekly hour-long feature that deeply intimates listeners with a variety of Americans based on an overall theme of each show. Some of…
Finance World - Shares

TRUST – What Is Needed In Communication Between The Financial Service Provider And The Consumer

During a regular workday, thousands of complaints are sent to financial ombudsmen across Europe. Consumers are frustrated, employees distressed, and resources are spent unnecessarily on obtaining a good relationship between provider and consumer.…
Telecom, Mobile Communications

3 Ways B2B Tech Companies Can Maximize PR at Trade Shows

This post was first published by Beth Brenner on March Communications' blog PR Nonsense. B2B marketers have been allocating a greater portion of their 2013 budgets to trade shows, to support sales efforts and increase brand visibility. Tech…
GlobalCom PR Network Online Criticism

Five Steps for Responding to Online Criticism

Remember the Online Disinhibition Effect? It’s the term that psychologists use for the loosening (or complete abandonment) of social norms in online encounters. You’ve probably witnessed some examples of this effect when an online discussion…
Telecom, Mobile Communications

What’s the best way to sell to telecoms operators?

Vendors are facing some of the toughest trading conditions ever. It has never been so difficult to ‘sell’ to operators. It’s not just uncontrollable macro-economic factors that are frustrating vendor sales and marketing efforts. The manner…