Poland
PR & Communications

Małgorzata Karwicka co-leads one of Poland’s established communications agencies, and unlike many people at her level she stays close to the day-to-day work, planning and steering the campaigns herself. Her own craft is media relations and content, the unglamorous skill of earning coverage that holds up and shaping a story journalists want to run. Behind her sits an agency known for an analytical, data-led approach, deep roots in technology and B2B, and the reach to run a campaign across dozens of countries at once. Its track record runs from award-recognised work to projects as unexpected as bringing NATO to a gaming audience. For an international company that wants substance over noise in Poland, and a senior pair of eyes at every stage, Małgorzata is a strong place to start.

Łukasz Wilczyński founded the agency and serves as its CEO, the strategist most international clients engage first. For nearly twenty years he has built the reputations of technology companies across IT and cybersecurity, defence, energy and space, with a particular gift for turning complex, strategically sensitive technology into a story that resonates with boards, government and the public. He also advises critical infrastructure and public security bodies in Poland on public affairs, where technology, security and policy intersect. For an international company arriving in Poland with a technical or strategic brief, that is unusually broad ground to start from.