PR and Communications in Pakistan
Pakistan is one of the world’s most populous countries, home to well over 230 million people and a young, fast-growing consumer base. It pairs real scale across telecommunications, energy, financial services, FMCG and agriculture with a rapidly expanding digital economy and rising momentum in fintech and digital payments. It is also a market where regulation, institutions and personal relationships carry decisive weight, and where the media environment rewards those who understand the local terrain rather than broadcasting from outside. For an international company, getting Pakistan right means pairing a clear message with someone who reads the political, regulatory and media landscape from the inside.
Your contact for Pakistan
Aniq Zafar is GlobalCom’s local communications expert for Pakistan. Based in Islamabad, he brings more than three decades of experience across strategic communications, media relations, crisis communications and stakeholder engagement. A former journalist, he built and still maintains an influential network throughout the country’s business, media, government and diplomatic circles, and he pairs practical communications execution with a strong grasp of Pakistan’s regulatory and institutional environment. His experience includes work for private-sector companies and public-sector institutions in regulated and high-stakes settings, including aviation, energy, public affairs and crisis-sensitive communications. For a company that wants to enter Pakistan or raise its visibility there with senior counsel and genuine local access, that is exactly what Aniq delivers.
Through GlobalCom, that local strength becomes part of one coordinated international programme.