Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

5 Major Marketing Trends to Prepare for

PR Trends to Watch in 2012

With 2011 coming to a close, lots of PR/Marketing industry experts have reflected on the year behind us and made some wise predictions for the year ahead. It’s important for us as industry professionals to stay on top of trends so we’re…
Social Media Channels

Social Media: Where Do You Turn for News?

It’s obvious that social media has become a pervasive way to gather news and information on trending topics, current events and interesting subject matter, but has it become the top source people turn to, or is it merely a supplement for more…
Road in Argentina with red rock mountains in the back

Fight against corruption and demand for more transparency

The latest comment for the well-known German PR magazin PR Report was provided by Jai Xavier Prabhu from GlobalCom's partner PRHUB in India. The article was published in the October issue of the magazin (see image). Here’s the English version…
Road in Argentina with red rock mountains in the back

Social Media 101 with Professor Ochocinco

Last Monday, New England Patriots wide receiver and reality television star Chad Ochocinco took an entire Emerson College social media class out to dinner in Boston. The venue was Inman Square’s All-Star Sandwich Bar, and the discussion was…
Finland

GlobalCom’s market barometer: Finland

The GCPR-Blog team talked to Jukka Laikari co-founder of the IFPR Finland, the member of GlobalCom in Finland.   1. Which industries/markets are booming at the moment in Finland? As many of the traditional success areas, like paper…
GlobalCom’s market barometer: Portugal 2011

GlobalCom’s market barometer: Portugal 2011

This week we talked to Ricardo Durand, Account Manager at Executive Decisions Communication (EDC) about the latest market trends in Portugal.* 1. Which industries/markets are booming at the moment in Portugal? Technology driven start-ups…
Statistics, Data, Analysis, Charts

PR – Growth Amidst Lingering Financial Turmoil, shows new data from Sageworks [2011]

The 2008 U.S. financial crisis still feels fresh for many industries trying to rebound, but PR is one segment that has seemingly put the latest economic downturn in the past. New data from Sageworks shows that the past two years have recorded…
Road in Argentina with red rock mountains in the back

GlobalCom’s market barometer: Vietnam

Today the VERO Public Relations team reports on the latest market trends in Vietnam.* 1. Which industries/markets are booming at the moment in Vietnam? Logistics businesses in Vietnam achieved positive results in 2010 and planned…
Steve Jobs eye glasses next to an iPhone

Yes, Details Do Matter – a Lesson From Steve Jobs

It’s been nearly two months since Steve Jobs died. While many of the stories that emerged following his death were memorable and enlightening, there’s one simple story that really stuck with me. It was posted on Vic Gundotra’s public feed…
Road in Argentina with red rock mountains in the back

GlobalCom’s market barometer: Thailand

Read in today’s series of GlobalCom’s maket barometer why entrepreneurs in Thailand should invest in solar energy. We talked to Brian Griffin of GlobalCom partner VERO Public Relations about recent trends in his market.* 1. Which industries/markets…
Road in Argentina with red rock mountains in the back

Give Thanks for eCommerce This Holiday Season

While thousands of Americans will stand in lines for hours to save on a new TV at Best Buy or a new dryer at Sears next week on Black Friday, I can't say I'll be amongst them. I value my sleep too much and I'll be in the same boat as millions…
Road in Argentina with red rock mountains in the back

GlobalCom’s market barometer: Argentina. Why it’s an excellent country for investments and business

This week, the GCPR-Blog team talked to Luciana Bugni, Associated Director of Espósito Marketing in Buenos Aires, partner of the international GlobalCom PR Network.* Which industries/markets are booming at the moment in Argentina? I…