Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Airbnb room with a table and chairs around it and a cactus by thh window

Travel 3.0 – Tips for maximum flying efficiency and minimum misery in 2011

A bit too late as the holiday season is mostly over in Germany I found an interesting article on some helpful little program making travel a lot easier to organize by NY Times’ technology columnist, David Pogue on Pogue’s Posts. Here…
Social Media Channels

New Social Media Stats – Who is Most Likely to Network?

Nielsen just recently released its Social Media Q3 Report and, unsurprisingly, social media is on the rise. Anyone who is remotely connected to the outside world could have guessed that social media is infiltrating almost every aspect of how…
Social Media

Social Media Dos and Don’ts in 2011

The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still…
People looking at mobile phones

“Yo, When Does the New App Drop?” Why Apps Need A Taste of the Music Scene

Ok, crazy idea time: I just picked up my phone and found that there were updates for about ten of my applications, some of which I know were updated just days ago, or at most, maybe a couple weeks ago. I find this somewhat annoying. Firstly,…
Airbnb room with a table and chairs around it and a cactus by thh window

How to curb the Russian Market

The latest comment for the German PR magazine PR Report was provided by Vera Likhosherstova from GlobalCom Russia. The article was published in the September issue of the magazine (see image). Here’s the English version of Vera’s comment: You will not grasp it with your mind Or cover with a common label, For Russia is one of a kind – Believe in her, if you are able... (A. Pushkin , translated by Anatoly Liberman)
Statistics, Data, Analysis, Charts

Barcelona, Lisbon and next year Paris – Does Measurement Travel?

I read PR Daily’s piece by David Rockland entitled PR Measurement beyond the Barcelona Principles and it quite rightly stated that AVE will not be missed. AVE, for those new to PR, stands for advertising value equivalency and is the practice…
Airbnb room with a table and chairs around it and a cactus by thh window

eReader versus Book

It’s nearly time for IFA again and gadget fans enjoy the variety of product news. Receiving a test product caused a discussion around the topic eReaders versus books during our lunch break. We summarized the exchanged arguments for you: eReader…
Clean Energy - Windmill in the sun

Smart Grid – hype topic or information gap?

When you deal with a topic on a daily basis it is sometimes hard to estimate how informed a larger audience is about it. Is it (still) a topic for experts, is the general public interested at all, what do people think about it and do they feel…
Airbnb room with a table and chairs around it and a cactus by thh window

How Should Social Media Be Regulated in the light of Arab Spring, U.K. riots and Philadelphia’s “flash mob”?

Is social media the culprit behind the Arab Spring, U.K. riots, and Philadelphia's "flash mob" attacks? Officials want social media behind bars for inciting violence, saying people are using mobile devices to post to Twitter and Facebook–quickly…
Airbnb room with a table and chairs around it and a cactus by thh window

An evolution in communications and media landscape interacts with the political changes in Slovenia

The latest comment for the German PR magazin PR Report was provided by Maja Rečnik from GlobalCom's Slovenian partner SPEM Communication Group. The article was published in the August issue of the magazin (see image). Here’s the English version…
Airbnb room with a table and chairs around it and a cactus by thh window

AirBnB Fixes PR Problem

Airbnb room with a table and chairs around it and a cactus by thh window

Around the World of PR in 40 Weeks

Our first international PR Series has come to an end. Within our series “Global PR Perspectives”, we ‘visited’ one of our 50 GlobalCom PR Network partner agencies each thursday to ask our colleagues all over the world about current trends…