Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Sustainability

CCGroup shortlisted for 2Degrees Sustainability Champions Award

At the start of this week 2Degrees, the world’s leading community for sustainable business, announced the shortlist for its 2013 Sustainability Champions Awards. So why are we so excited about this? Well, it’s because we’ve been nominated…
CSR - Corporate Social Responsibility

A Broader Perspective to Board Responsibility

This week GlobalCom PR Network Partner Stephen P. D’Alessandro from CREDAL Business Consulting introduces traditional and modern perspectives on the concepts of corporate governance and board responsibility. Milton Friedman’s traditional…
Content Marketing Strategy

Why PR and Content Marketing Are the Same Thing

Press releases are the bread-and-butter of any company hoping to make a splash. They help showcase your latest product or service or show some cutting-edge research into the industry. More importantly, of course, journalists and analysts will…
PR Crises

Getting Through a PR Crisis – some quick notes

It seems that two years following the 25th January revolution most PR work in Egypt has shifted towards contingency planning and PR crisis management. According to the Institute of PR, a crisis is “a significant threat to operations that can…
Writer, Pen

Elmore Leonard: If it Sounds Like Writing, Rewrite it

Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is meant to tell a story – one that provides…
CSR - Corporate Social Responsibility

Saudi Arabia – Corporate Social Responsibility

  Today our new series features Wael Sabri of Global Arabia, Saudi Arabia who will give us some thoughts about the importance of CSR in Saudi Arabia. Corporate social responsibility - What does it mean? CSR is described as “a…
World-wide partner meeting taking place in Brussels, Belgium in May 2007

GlobalCom PR Network welcomes new partners and clients

PR with local experts but with a global reach? GlobalCom PR Network offers the best from both worlds. The international PR organization unites more than 70 locally well established and owner-driven public relations and marketing communications…
Writing a pitch for the media

When is the best (and worst) time to send a pitch

Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy. Journalists consistently cite email as…
People gathered at a congress in a large conference place

The growing importance of the digital press rooms and how they can complement other channels

With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…
The effectiveness of social media during election campaignsBigstock

The Careful Art of Not Pitching

This post was first published by Doug Flora on March Communications' blog PR Nonsense. Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give…
World Map in icons

“Tops and Flops in global PR” – Wrap-up

In our interview series "Tops and Flops in global PR" we asked several PR consultants of our 70 partner agencies of the GlobalCom PR Network which PR topics and methods are especially successful in their respective markets and from which measures…
The effectiveness of social media during election campaignsBigstock

How Technology Moves – Technology isn’t just a product, but a catalyst going around & improving society

Working in high-tech PR gives us a unique perspective into the technology that is quickly becoming the lifeblood of the corporate world. It’s certainly an exciting time for us brand storytellers to be bringing to light important topics, like…