Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Writer, Pen

Elmore Leonard: If it Sounds Like Writing, Rewrite it

Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is meant to tell a story – one that provides…
CSR - Corporate Social Responsibility

Saudi Arabia – Corporate Social Responsibility

  Today our new series features Wael Sabri of Global Arabia, Saudi Arabia who will give us some thoughts about the importance of CSR in Saudi Arabia. Corporate social responsibility - What does it mean? CSR is described as “a…
World-wide partner meeting taking place in Brussels, Belgium in May 2007

GlobalCom PR Network welcomes new partners and clients

PR with local experts but with a global reach? GlobalCom PR Network offers the best from both worlds. The international PR organization unites more than 70 locally well established and owner-driven public relations and marketing communications…
Writing a pitch for the media

When is the best (and worst) time to send a pitch

Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy. Journalists consistently cite email as…
People gathered at a congress in a large conference place

The growing importance of the digital press rooms and how they can complement other channels

With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…
Germany

The Careful Art of Not Pitching

This post was first published by Doug Flora on March Communications' blog PR Nonsense. Everybody wants the front page of the Wall Street Journal, and we PR people know that better than anyone. But while it should always be our goal to give…
World Map in icons

“Tops and Flops in global PR” – Wrap-up

In our interview series "Tops and Flops in global PR" we asked several PR consultants of our 70 partner agencies of the GlobalCom PR Network which PR topics and methods are especially successful in their respective markets and from which measures…
The effectiveness of social media during election campaignsBigstock

How Technology Moves – Technology isn’t just a product, but a catalyst going around & improving society

Working in high-tech PR gives us a unique perspective into the technology that is quickly becoming the lifeblood of the corporate world. It’s certainly an exciting time for us brand storytellers to be bringing to light important topics, like…
Czech Republic

Czech Republic: Tops and flops in global PR

Today our series features Jan Hrabovský from Heretic PR, GlobalCom PR Network partner in the Czech Republic, who gives us some insights into “Tops and Flops” in the Czech market.   PR topics: tops and flops – what works best…
Spreckley Partners Ltd: GlobalCom’s Partner in the United Kingdom

Tops and flops in global PR in the British healthcare market

Today our series features Pat Pearson from Firstlight PR, GlobalCom PR Network partner in the UK, who gives us some insights into “Tops and Flops” in the British healthcare market. PR topics: tops and flops – what works best in your market? The…
Germany

Social Media in School? You Decide

This post was first published by Andrea Proulx on March Communications' blog PR Nonsense. Having graduated college less than a year ago and also being a social media enthusiast, I've been interested in the controversy social media has caused…
Germany

Tops and Flops in global PR for Germany

Today our series features Daniel Pohl from 360Concept, a GlobalCom PR Network partner in Germany, who gives us some insights into “Tops and Flops” in the German market. PR topics: tops and flops – what works best in your market? Our…