Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Content Marketing Strategy

Content Marketing is a Couple Thousand Years Older Than You Think

Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York Times bestselling author Guy Kawasaki, where…
Research PR

The six ‘Ws’ (and one ‘H’) of research-led PR

First of all…why? Any PR specialist worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences,…
Google Plus

Why Google+ Is Going to Be a PR Firm’s Best ‘Frenemy’

Does anyone really need a Google+ account? A lot of people have been asking this question lately - especially at tech PR firms like March, since we do a lot of work with clients on their social media strategies. We know that any social network…
GlobalCom Annual Meeting 2013

Mixing PR Experts and Tequila (GCPR Annual Meeting 2013)

More than 30 PR professionals from all over the world are currently meeting at Playa del Carmen, Mexico at the annual GlobalCom PR Network (GCPR) meeting. Once a year the PR and communication experts of the global organization come together…
Telecommunications, Help, Support, Advice

3 Ways to Micro-Target Your PR Pitches

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach. Not every…
Aviation industry

Alitalia and the missing logo: typical story for a crisis manual

This week, Giorgio Cattaneo of MY PR shares his experiences in crisis communications in the aviation sector. Stating that I don’t feel confident accusing those who are already in a critical position, in this post I would like to analyze the…
Technology

What Does “Digital Disruption” Mean for B2B Tech PR?

Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and services, we’re coming to find out that digital…
Linkedin logo

The Good, the Bad and the Ugly: How to Respond to (all) Social Media Comments

This post was first published by Juliana Allen on March Communications' blog PR Nonsense. Social media can be scary … you put yourself out there, share your likes and dislikes, and essentially open yourself up for anyone and everyone across…
Video camera

Media Training – Practice makes perfect

Stéphane Menegaldo, senior consultant at Point Virgule Public Relations, French partner of GlobalCom PR Network, shares his experience on media training. What is a media training? It’s a training session aimed to guide the future spokesperson…
Statistics, Data, Analysis, Charts

PR Analytics is Not PR Measurement, But You Can’t Do One Without the Other

There are generally two ways to conduct PR measurement: output vs. outcomes. But what many struggle to grasp is that measurement itself is not analytics. In PR, analytics takes on a very literal meaning in that, conducting analysis about how…
World Map in icons

PR consultants have a vital role to play in helping clients navigate and adapt to this new transparent world

Maddie Gower of GlobalCom PR Network’s UK partner Escapade shares her thoughts on the increasingly transparent world we live in. Whether you like it or loathe it, it’s here to stay and PR consultants have a vital role to play in helping…
Linkedin logo

How B2B Tech Companies Can Generate Leads with LinkedIn

We often consult with clients on how to leverage social media to support lead generation. For B2B tech companies especially, we believe that one of the strongest channels at the moment is LinkedIn. Last year, HubSpot found that LinkedIn generated…