Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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Good Relationships GlobalCom PR Network

How New Execs Can Build Effective Relationships with Influencers

Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and online stores. We constantly hear that change happens – and that it’s often for the best - but as PR professionals,…
Business Platform GlobalCom PR Network

Holmes Report: GlobalCom to support rollout of mobile business platform ZNAPTM

 Another client win for GlobalCom: Network agencies in EMEA, Asia-Pacific and North America will support the global rollout of the new mobile business platform ZNAPTM. MPayMe, the Hong Kong company behind ZNAPTM, has hired GlobalCom to lead…
Public Relations, PR

4 Tips for Getting the Most Out of Your PR Agency

A lot of the public relations blogs out there are great references for tips and tricks on how public relations agencies can better service their clients. For PR professionals, how-to articles on topics such as planning the perfect product launch,…
PR fake news infodemic

Expect the inquisition – journalists’ right to “demand evidence and think critically”

This post was first published by Duncan McKean on the CCgroup blog. Regulation being what it is, Neelie Kroes, European Commissioner for the Digital Agenda, has made a number of statements in the recent past about how she would like to…

Russia 2013 – the PR market is still growing, but the future looks a bit more difficult

Last week Josep M. Iglesias from Barcelona gave us some impressions on current trends in the PR market in Spain. This time Sergej Trofimenko reports on the situation in Russia. 1.  How did the global recession affect the demand for PR in…
New Spanish partner for GlobalCom Health - Salud y Comunicación

PR Impressions 2013 from Spain

The last quarter of the year has already started, therefore we asked our PR consultants around the world to answer three questions on developments in 2013 in their regions. Stay tuned for updates from our teams in Spain, Russia, Argentina, Taiwan,…
Wonder Sparks, Lights magic

How Speaking & Awards Programs Work Wonders for PR

There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
Clean Energy - Windmill in the sun

Communication on German “Energiewende”: There is a lot more to be done!

Parliamentary elections in Germany are over – but the big issues are still there, such as the “Energiewende”, just to mention one example. It was widely discussed, but especially during the past couple of months reduced to the topics of…
Evil Totem: ethics, no trust

Lack of Transparency Gives PR Pros and the Brands they Represent a Bad Name

Let’s face it. PR people don’t always get the best rep. In fact, one of the most memorable experiences from my college years was when I told one gentleman, who will remain anonymous, that I wanted to work in public relations after graduating.…
Brands and their responses to social issues

Political Communications in Germany via Mouse Click

The German Bundestag elections 2013 will take place this Sunday. The media echo is a bit slow this year as there don’t seem to be really hot controversial topics. And be honest – who really knows the complete political programs of…
Fintech - Payments Technologies

Playing Nice in the Public Eye

On a daily basis, we PR professionals scan the news to gauge public perception of our clients. Being a media-focused culture, public perception is incredibly important to building a strong brand. This does not mean that negative press will always…
Fintech - Payments Technologies

Fintech vendors need to challenge the banks and payment companies to look beyond technology

This post was first published by Daniel Lowther on the CCgroup blog. Let me say this first. I’m a big believer in mobile payments. Having worked with companies like Visa, VeriFone and Kalixa for many years, I truly believe that mobility…