Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Social Media Channels

Facebook, Twitter, LinkedIn and … SlideShare?

Brands are well aware by now that a presence on social media is a necessity for public relations in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is…
Web developers in front of their machines, coding

Failure to Launch: 6 Tips for a Better Website Development Experience

In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points. Put aside the politics…
Dubai skyscrapers

Dubai 2013: The United Arab Emirates are back in Business

Moving further to the east this week our blog team talked to PR expert Mohammed El Batta of our Dubai based PR team. As before, we ask about the global recession, the portrayal of Dubai in the media and some examples of countries that stand…
Social media effect: people laughing and pointing at laptop screen

4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy. To succeed on social media,…
Social Media Channels

Wearable tech and Fintech PR: The importance of insight

This blog post was written by Michael Scanlan, CCgroup In 1975, the German electronic band, Kraftwerk, appeared on Tomorrow’s World playing Autobahn while the voiceover explained how they used their ever-so modern synthesisers to create…
Social Media Channels

Buzzword Breakdown: The Corporate Narrative

Posted by Leslie Billera at Jennifer Connelly Public Relations (JCPR). Follow Leslie on Twitter @LBillera. Every company’s story is unique. And how you tell yours is critical. Your company’s story is your “corporate narrative,”…
Social Media Channels

Latvia 2013: Political and cultural changes cause PR demand

This week to take a look at the Baltics. Our colleague Antra from Latvia shares her insights into recent changes and developments in 2013: 1. How did the global recession affect the demand for PR in Latvia in 2013? In 2013 communication…
Public Relations, PR

Five flavours of geek the PR industry can’t do without

Richard Fogg, Managing Director of CCgroup “PR Geek Factory Outrage” screamed the TV headlines. Images of a Matrix-style cloning facility flashed on the screen, where dozens of half-formed men and women PR geeks were being synthetically…
France flower field in the sun

France 2013: Shortend Communication Budgets Favour PR

This week our colleague Marine shares her view of the year 2013 with us and answers the three questions we asked our colleagues around the world. We talk about the global recession, how public relations firms are dealing with the new demand…
Content tricks and advice

6 Calls to Action That Will Boost Brand Engagement

A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth with two outs and then watching three strikes sail down the middle of the plate without swinging.…
Social Media Channels

Taiwan 2013: Growing media influence and active political debates

Leaving Europe this week our series moves on to Asia where Christine Kao and Claire Chen share their insights into the Taiwanese market with us.  1.         How did the global recession affect the demand for PR in Taiwan in 2013? In…
Social Media Channels

How to Bring the Power of Social Media to Networking Events

We spend so much time in front of computers and on social media that, now more than ever, it’s important to remind ourselves how a little face time can go a long way — and I’m not talking about the Facetime app on your iPhone. Smartphones…