Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Xbox gaming console

Product Launch Campaign: XBOX One and the Pre-Launch Party

Over the past week, we've studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment…
Denmark - boats and people by the river

Denmark 2013: Strategic Communication on the Right Track

Lars Jørgensen gives his view on the strategic PR. The Danish PR business is on the right track in the aftermath of the global financial crisis, he says. This is a short interview meant to scope out some local views regarding public relations…
Social Media Channels

3 Ways Brands Can Use Instagram Direct for PR

New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct (retired since). It’s essentially the same Instagram experience we’ve come to know and love, but now with the…
Dubai skyscrapers

Ukraine 2013: A 45 million people market with low competition

This week we take a look at a market which is still a bit of a mystery to most European and non-Europeans alike. Jukka Laikari, who supports PR clients in the Ukrainian PR market since 2008, describes his impressions of 2013 in the Ukraine: 1.…
Fintech transaction using tech gadgets and a payment card

Down the Tubes – Ten years of NFC

Remember the guy commuting by waterslide to a soundtrack of the laid back country rock of the Bellamy Brothers’ ‘Just let your love flow’. He swooshed through supermarkets and shops and every time he wanted to pay for something he tapped…
SEO

5 Fast and Easy SEO Strategies for Your Blog

Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…
Social media effect: people laughing and pointing at laptop screen

Facebook Might Actually Save Publishing After All

Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance.…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment

Let’s get down to business – CCgroup launches Business Technology stream

The 27th of November saw CCgroup launch its latest division – Business Technology. There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them.…
Dubai skyscrapers

Poland 2013: Stable PR budgets but changing media landscape

This week we spoke to Lukasz Wilczyński and his colleagues, who shared their impressions of the recent changes in PR and the media perspective from Poland: How did the global recession affect the demand for PR in Poland 2013? The crisis…
Social Media Channels

Facebook, Twitter, LinkedIn and … SlideShare?

Brands are well aware by now that a presence on social media is a necessity for public relations in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is…
Web developers in front of their machines, coding

Failure to Launch: 6 Tips for a Better Website Development Experience

In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points. Put aside the politics…
Dubai skyscrapers

Dubai 2013: The United Arab Emirates are back in Business

Moving further to the east this week our blog team talked to PR expert Mohammed El Batta of our Dubai based PR team. As before, we ask about the global recession, the portrayal of Dubai in the media and some examples of countries that stand…