Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

An Angry Mob Of Wooden Figures Of People With A Poster

News Flash: Your Prospects Already Know What You’re Selling

The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more. Then there’s follow-up, when the sales rep goes over the product in…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment

Germany 2013: Intelligent Multi-Market PR in High Demand

2014 has already started and our blog series continues to question our PR teams around the world on their view of 2013 developments. This week Wibke Sonderkamp of the Munich based GlobalCom PR Network team answers the 3 questions of the interview…
Public Relations, PR

3 Things Your Tech PR Agency Needs to Do in 2014

It’s the new year, which means it’s the season for forecasting and predictions. At March, we’ve been thinking about what public relations firms will need going forward. How are tech companies communicating to prospects and customers today?…
Xbox gaming console

Product Launch Campaign: XBOX One and the Pre-Launch Party

Over the past week, we've studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment…
Denmark - boats and people by the river

Denmark 2013: Strategic Communication on the Right Track

Lars Jørgensen gives his view on the strategic PR. The Danish PR business is on the right track in the aftermath of the global financial crisis, he says. This is a short interview meant to scope out some local views regarding public relations…
Social Media Channels

3 Ways Brands Can Use Instagram Direct for PR

New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct (retired since). It’s essentially the same Instagram experience we’ve come to know and love, but now with the…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment

Ukraine 2013: A 45 million people market with low competition

This week we take a look at a market which is still a bit of a mystery to most European and non-Europeans alike. Jukka Laikari, who supports PR clients in the Ukrainian PR market since 2008, describes his impressions of 2013 in the Ukraine: 1.…
Fintech transaction using tech gadgets and a payment card

Down the Tubes – Ten years of NFC

Remember the guy commuting by waterslide to a soundtrack of the laid back country rock of the Bellamy Brothers’ ‘Just let your love flow’. He swooshed through supermarkets and shops and every time he wanted to pay for something he tapped…
SEO

5 Fast and Easy SEO Strategies for Your Blog

Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…
Social media effect: people laughing and pointing at laptop screen

Facebook Might Actually Save Publishing After All

Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance.…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment

Let’s get down to business – CCgroup launches Business Technology stream

The 27th of November saw CCgroup launch its latest division – Business Technology. There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them.…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment

Poland 2013: Stable PR budgets but changing media landscape

This week we spoke to Lukasz Wilczyński and his colleagues, who shared their impressions of the recent changes in PR and the media perspective from Poland: How did the global recession affect the demand for PR in Poland 2013? The crisis…