Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

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3 Simple Tips to Professionalize Your LinkedIn Profile Picture

Over the years, I’ve photographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have…
Statistics, Data, Analysis, Charts

How to Track Your Content Marketing Program’s Results

B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization…
Content Marketing Strategy

What Does Algorithmic Curation Mean for Content Marketers?

In 2011, Eli Pariser, of advocacy group MoveOn.org, gave a thought-provoking and popular TED Talk on the main stage that questioned whether the era of personalized information might have the counter effect of trapping each of us in our own unique…
Content Marketing Strategy

PR takes centre-stage: Top 3 trends in 2014

As we are approaching the end of the year 2014, we have asked our PR firms around the world to share their top 3 PR trends and changes in the media market with us. We believe that this insight, though somewhat speculative, can prove to be useful…
Telling stories can be fun

Corporate Video Content Needs to Be Less Corporate

The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass: The power of the anecdote is so…
Christmas

What’s Hot in UK Consumer Technology this Christmas?

As we head into November, and with just two pay days left until the big day, at Escapade our minds cannot help but drift towards the right Christmas gift for our nearest and dearest. What is on trend? And is anything actually within our budget? When…
Content Marketing Strategy

5 Outdated #PR Elements – and How They’ve Evolved Today

This post was first published by Meredith L. Eaton on March Communications' blog PR Nonsense. Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines.…
Wooden block falling - a crisis enfolding

Dealing with cyber risks: An issue becomes a crisis when the media gets involved

We live in a digital age where we have to be aware of the many cyber risks that surround us. We have to be prepared for when our cyber security systems fail to protect us – because they will fail from time to time. In 2011, the personal information…
Go big, or go home

‘Bland’ Kills Brands: Here’s How to Find Your Voice

When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or mobile networks, tech businesses are the ones that are…
Working Together

3 Ways Tech Companies Can Avoid a Boring Office Launch

Cambridge Consultants recently opened an office in Boston, and since the March office is just around the corner of its new location, I had the opportunity to attend and photograph the Boston launch party earlier this month. As I had seen the…
Branding Strategy

How Making a Client ‘Famous’ Led to Front Page Coverage

A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Content Marketing Strategy

A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?

After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my "useless" folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen.…