Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Grammar, Language, English Manual

Content Marketers: I Hope You’re Not Making These Grammar Mistakes

It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build…
Public Relations, PR

3 PR Tips We’ve Acquired from Supporting Client Acquisitions

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we've learned from this client and the many others we've supported through this process. Here…

How Close to Extinction Are Online Comment Sections?

Do website comment sections serve any other purpose than being forums where people can fight anonymously? We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society's deepest cesspools,…
Fuzzy and blurry image of a person having a headache or being of two minds

Is Your Content Marketing Creating Headaches Down the Road?

Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing…
Night garden with plants and green lights

Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help…
SEO

3 Simple Tips for Effective SEO

The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better…
Executives face to face, Challenges

5 Tips for CEOs on How to Survive a PR Crisis

When a corporate crisis strikes, crisis communications is crucial for the survival of any company. In these turbulent times, the CEO must step up and take charge as the primary spokesperson. Unfortunately, countless examples of public relations…
Business partners discussing as a team around the table

GlobalCom PR Network appointed as LogicNow’s International PR partner

LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive…
SEO

Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
massachusetts snow

3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many…
Frog holding the globe

Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization…
Christian Science Monitor

An Inside Look at New Cybersecurity Publication, Passcode

The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the…