Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Public Relations, PR

How Business School Can Help You Prepare for a PR Job

When I graduated from business school, a whole world of professional options opened up for me. I could become a business developer, a financial consultant, or even a marketing rock star. I chose to step away from the conventional career path…
Diverse & Savvy infographic

INFOGRAPHIC: Are the UK’s more mature customers actually the most diverse and savvy?

There has been so much debate about just how modern-day brands can engage and remain engaged with that all important trend setting Millennial audience. But there has been nowhere near that level of interest or focus on marketing to the UK’s…
Telling stories can be fun

2015 is the time to tighten your belt – PR Trends in Russia

  Our blog series continues with a contirbution from our partner and friend Sergei Trofimenko, CEO of Point Passat, GlobalCom Partner in Russia. Some interesting facts about the past years as well as a prediction for 2015. Unfortunately…
SEO Hunger Games

How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…
Statistics, Data, Analysis, Charts

5 Ways to Leverage an Analyst Report for PR and Marketing

Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning…
Business

The Escapade continues for Berkshire’s foremost consumer PR agency

After eight years of operating from the heart of Reading, this week Escapade PR took a tiny little sidestep into our new Berkshire based offices in Wokingham. After a pretty smooth transition, rather strangely, life on Imperial Way already seems…
Linkedin logo

LinkedIn Wants Your Content – Should You Give It To Them?

Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a pretty…
Linkedin logo

3 Simple Tips to Professionalize Your LinkedIn Profile Picture

Over the years, I’ve photographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have…
Statistics, Data, Analysis, Charts

How to Track Your Content Marketing Program’s Results

B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization…
Content Marketing Strategy

What Does Algorithmic Curation Mean for Content Marketers?

In 2011, Eli Pariser, of advocacy group MoveOn.org, gave a thought-provoking and popular TED Talk on the main stage that questioned whether the era of personalized information might have the counter effect of trapping each of us in our own unique…
Content Marketing Strategy

PR takes centre-stage: Top 3 trends in 2014

As we are approaching the end of the year 2014, we have asked our PR firms around the world to share their top 3 PR trends and changes in the media market with us. We believe that this insight, though somewhat speculative, can prove to be useful…
Telling stories can be fun

Corporate Video Content Needs to Be Less Corporate

The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass: The power of the anecdote is so…