English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Advertising and 2018 FIFA World Cup: how to earn and not be caught offside

This post was first published by Alla Shupineva, 4D Business Communication Agency, Russia  The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only…
GlobalCom PR Network

I’ll be back… – innovation in companies

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally…
Living in a data matrix city with phone data.

ICCO 2017: Paths for PR – Embracing completely new skills in a field where 95 % of business is about promise making

From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network “If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty…
Headline

Writer Pens Killer Headline…and You Won’t Believe What Happens Next!

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. You’ve seen a million clickbait headlines, just like the one at the top of this post. They’re catchy. They’re clever. They’re abrasive and…
Boutique PR Agency GlobalCom PR Network

Being a Boutique PR Agency: The Trenches and Time

Smart Connections PR was founded in late 2012, a boutique PR firm born out of a boutique tech-oriented PR agency. We love the term “boutique.” It sounds so classy and elite when in reality it is a term used both by PR agencies that are small…
Event Management

Top tips to capture those coveted warm leads at business events & conferences

If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out – although I bet you can name several…
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If you want to work in PR, choose working in an PR agency

This post was first published by Nick Bird , Account Director at Spreckley, on Spreckley's blog. …. Choose early morning caffeine hits. Choose working with the latest pioneering technologies. Choose staying ahead of current events. Choose…
Technology Cleantech

Cleantech is back. The science is there and the evidence is overwhelming.

Bill Gates, the world’s former richest man, has just announced his new plan to save the planet. Mr Gates and his billionaire cronies have launched the new venture firm, Breakthrough Energy Ventures, bringing cleantech back in the spotlight.…
GlobalCom PR Network

The Simple Question of WHY

Applying the Golden Circle to Content Marketing Strategy This post was first published by Carrie Owens on Interprose’s blog, Interprose Voice. “People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker,…
GlobalCom PR Network

A Picture Is Worth A Thousand Words, But Cinemagraphs Tell The Story

I’m an aficionado of the horror genre. Bad horror movies? Awww, yisss. Really good scary movies – the kind that make you want to turn on every light in the house and check under your bed just to be sure there’s nothing lurking – even…
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Happy 18th Birthday, Google!

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice. Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even…