English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Aviation industry

Alitalia and the missing logo: typical story for a crisis manual

This week, Giorgio Cattaneo of MY PR shares his experiences in crisis communications in the aviation sector. Stating that I don’t feel confident accusing those who are already in a critical position, in this post I would like to analyze the…
Technology

What Does “Digital Disruption” Mean for B2B Tech PR?

Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and services, we’re coming to find out that digital…
People gathered at a congress in a large conference place

The Good, the Bad and the Ugly: How to Respond to (all) Social Media Comments

This post was first published by Juliana Allen on March Communications' blog PR Nonsense. Social media can be scary … you put yourself out there, share your likes and dislikes, and essentially open yourself up for anyone and everyone across…
Video camera

Media Training – Practice makes perfect

Stéphane Menegaldo, senior consultant at Point Virgule Public Relations, French partner of GlobalCom PR Network, shares his experience on media training. What is a media training? It’s a training session aimed to guide the future spokesperson…
Statistics, Data, Analysis, Charts

PR Analytics is Not PR Measurement, But You Can’t Do One Without the Other

There are generally two ways to conduct PR measurement: output vs. outcomes. But what many struggle to grasp is that measurement itself is not analytics. In PR, analytics takes on a very literal meaning in that, conducting analysis about how…
World Map in icons

PR consultants have a vital role to play in helping clients navigate and adapt to this new transparent world

Maddie Gower of GlobalCom PR Network’s UK partner Escapade shares her thoughts on the increasingly transparent world we live in. Whether you like it or loathe it, it’s here to stay and PR consultants have a vital role to play in helping…
Linkedin logo

How B2B Tech Companies Can Generate Leads with LinkedIn

We often consult with clients on how to leverage social media to support lead generation. For B2B tech companies especially, we believe that one of the strongest channels at the moment is LinkedIn. Last year, HubSpot found that LinkedIn generated…
Content Marketing Strategy

Why PR and Content Marketing Are the Same Thing

Press releases are the bread-and-butter of any company hoping to make a splash. They help showcase your latest product or service or show some cutting-edge research into the industry. More importantly, of course, journalists and analysts will…
PR Crises

Getting Through a PR Crisis – some quick notes

It seems that two years following the 25th January revolution most PR work in Egypt has shifted towards contingency planning and PR crisis management. According to the Institute of PR, a crisis is “a significant threat to operations that can…
Writer, Pen

Elmore Leonard: If it Sounds Like Writing, Rewrite it

Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is meant to tell a story – one that provides…
World-wide partner meeting taking place in Brussels, Belgium in May 2007

GlobalCom PR Network welcomes new partners and clients

PR with local experts but with a global reach? GlobalCom PR Network offers the best from both worlds. The international PR organization unites more than 70 locally well established and owner-driven public relations and marketing communications…
People gathered at a congress in a large conference place

The growing importance of the digital press rooms and how they can complement other channels

With MWC Barcelona, one of the most important mobile technology trade fairs, will open its gates again next Monday. LifeProof, one of GlobalCom’s international PR clients will introduce its latest protective cases for smartphones and tablets…