English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Crisis situation - a person sitting down with a hand to his head

5 Ways to Deal with a PR Crisis

A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the boardroom. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public…
SEO

Success factors for PR Events

PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour…
Linkedin logo

4 Things to Remember When Creating a LinkedIn Company Page

When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting…
World Map in icons

OtterBox expands international PR with GlobalCom PR Network

Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), one of…
Founding Fathers, Statues, America, Democracy

USA 2013: Big Data and IT security drive PR demand

Today Tom Rice answers the three questions about Media and PR impressions in 2013 that we asked our PR consultants around the world from the perspective of a US PR specialist specializing in B2B technology PR and general B2B markets: 1.    …
An Angry Mob Of Wooden Figures Of People With A Poster

News Flash: Your Prospects Already Know What You’re Selling

The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more. Then there’s follow-up, when the sales rep goes over the product in…
SEO

Germany 2013: Intelligent Multi-Market PR in High Demand

2014 has already started and our blog series continues to question our PR teams around the world on their view of 2013 developments. This week Wibke Sonderkamp of the Munich based GlobalCom PR Network team answers the 3 questions of the interview…
Public Relations, PR

3 Things Your Tech PR Agency Needs to Do in 2014

It’s the new year, which means it’s the season for forecasting and predictions. At March, we’ve been thinking about what public relations firms will need going forward. How are tech companies communicating to prospects and customers today?…
Denmark - boats and people by the river

Denmark 2013: Strategic Communication on the Right Track

Lars Jørgensen gives his view on the strategic PR. The Danish PR business is on the right track in the aftermath of the global financial crisis, he says. This is a short interview meant to scope out some local views regarding public relations…
Social Media Channels

3 Ways Brands Can Use Instagram Direct for PR

New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct (retired since). It’s essentially the same Instagram experience we’ve come to know and love, but now with the…
SEO

Ukraine 2013: A 45 million people market with low competition

This week we take a look at a market which is still a bit of a mystery to most European and non-Europeans alike. Jukka Laikari, who supports PR clients in the Ukrainian PR market since 2008, describes his impressions of 2013 in the Ukraine: 1.…
SEO

5 Fast and Easy SEO Strategies for Your Blog

Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…