English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

SERIAl Podcast

Will “Serial” Transform Journalism and PR As We Know It?

Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!) For…
Public Relations, PR

How Business School Can Help You Prepare for a PR Job

When I graduated from business school, a whole world of professional options opened up for me. I could become a business developer, a financial consultant, or even a marketing rock star. I chose to step away from the conventional career path…
Diverse & Savvy infographic

INFOGRAPHIC: Are the UK’s more mature customers actually the most diverse and savvy?

There has been so much debate about just how modern-day brands can engage and remain engaged with that all important trend setting Millennial audience. But there has been nowhere near that level of interest or focus on marketing to the UK’s…
Telling stories can be fun

2015 is the time to tighten your belt – PR Trends in Russia

  Our blog series continues with a contirbution from our partner and friend Sergei Trofimenko, CEO of Point Passat, GlobalCom Partner in Russia. Some interesting facts about the past years as well as a prediction for 2015. Unfortunately…
SEO Hunger Games

How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…
Statistics, Data, Analysis, Charts

5 Ways to Leverage an Analyst Report for PR and Marketing

Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning…
Business

The Escapade continues for Berkshire’s foremost consumer PR agency

After eight years of operating from the heart of Reading, this week Escapade PR took a tiny little sidestep into our new Berkshire based offices in Wokingham. After a pretty smooth transition, rather strangely, life on Imperial Way already seems…
Linkedin logo

3 Simple Tips to Professionalize Your LinkedIn Profile Picture

Over the years, I’ve photographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have…
Content Marketing Strategy

What Does Algorithmic Curation Mean for Content Marketers?

In 2011, Eli Pariser, of advocacy group MoveOn.org, gave a thought-provoking and popular TED Talk on the main stage that questioned whether the era of personalized information might have the counter effect of trapping each of us in our own unique…
Content Marketing Strategy

PR takes centre-stage: Top 3 trends in 2014

As we are approaching the end of the year 2014, we have asked our PR firms around the world to share their top 3 PR trends and changes in the media market with us. We believe that this insight, though somewhat speculative, can prove to be useful…
Telling stories can be fun

Corporate Video Content Needs to Be Less Corporate

The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass: The power of the anecdote is so…
Telling stories can be fun

5 Outdated #PR Elements – and How They’ve Evolved Today

This post was first published by Meredith L. Eaton on March Communications' blog PR Nonsense. Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines.…