English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Fuzzy and blurry image of a person having a headache or being of two minds

Is Your Content Marketing Creating Headaches Down the Road?

Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing…
Night garden with plants and green lights

Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help…
SEO

3 Simple Tips for Effective SEO

The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better…
Business partners discussing as a team around the table

GlobalCom PR Network appointed as LogicNow’s International PR partner

LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive…
SEO

Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
massachusetts snow

3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco

We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many…
Frog holding the globe

Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization…
Public Relations, PR

7 Tips for PR Newbies from a Day at PR Advanced

Earlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University's campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free…
Video camera

It’s Show Time! 5 Tips for Successful Event PR from a CES Vet

This post was first published by Lisa Sorrentino on March Communications' blog PR Nonsense. As public relations professionals, we live and breathe news. Often, the best platform to announce our clients' news is at an industry trade show.…
Content Marketing Strategy

Is an Industry Giant About to Outshine Your Client? Not So Fast…

When strategizing with clients on the ideal timing for a big announcement, the golden rule for tech PR companies is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news…
Video camera

Keys to — and an Example of — a Memorable Product Promo Video

What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Triune Films is an independent…
Video camera

Top 3 New Year’s Resolutions for New PR Pros

This post was first published by Rebecca Ferrick on March Communications' blog PR Nonsense. My usual New Year’s resolution is to avoid making resolutions. In the past, I’ve been guilty of setting myself up for inevitable failure.…