PR and Communications in Brazil
GlobalCom PR Network supports clients in Brazil with local market expertise and specialist PR and communications support
PR AND COMMUNICATIONS IN THIS MARKET
As Latin America’s largest country and economy, Brazil combines scale and regional differences that make local expertise essential for international companies. In 2024, the country accounted for 38% of foreign direct investment received in Latin America, strengthening its role as a priority market for international expansion, sector positioning and stakeholder engagement. It is particularly relevant for organisations operating in B2B technology, healthcare and pharmaceuticals, financial services, energy, infrastructure and other regulated or high-growth sectors.
For PR and communications programmes, success in Brazil depends on understanding a fast-moving media and digital landscape, using credible proof points and communicating across a market shaped by regional diversity. Companies benefit from strategies that reflect local realities and connect clearly with business, media, public and specialist audiences.
Our local partner team is led by Fundamento, a São Paulo-based integrated communications agency with 35 years of experience and strong capabilities across public relations, digital authority, reputation management and insight-led market support.
Get in touch to discuss your PR and communications needs in Brazil.