Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

People looking at mobile phones

Social Media Has Entered Telecom

Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots etc. Now, social media is conquering yet another consumer…
Business suited man with ear plugs looking at his phone outside

Continental drift in modern PR? – Interview with Vilma Bosticco

Today our interview series is featuring Vilma Bosticco of Prima Pagina, GlobalCom ’s partner PR agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…
Mexico

Continental drift in modern PR? – Insight Slovenia

Today our series is featuring Maja Rečnik of SPEM, GlobalCom PR Network’s partner agency in Slovenia, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…
The effectiveness of social media during election campaignsBigstock

What Makes for a Share-Worthy News Tweet?

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple…
Mexico

Continental drift in modern PR? – Insight Poland

Today our series is featuring Łukasz Wilczyński of Planet PR, GlobalCom PR Network’s partner agency in Poland, who provided us with some insights regarding their local PR practices and regional trends.*   1. What status do…
Mexico

Continental drift in modern PR? – Insight United Arab Emirates

Today our series is featuring Mohammed El Batta of Fekra Communications, GlobalCom PR Network’s partner agency in the United Arab Emirates provided us with some insights regarding their local PR practices and regional trends.* 1.…
logitech keyboard

Welcome to the BYOD Bonanza!

They’re everywhere you go these days. Those four little letters have become famous quicker than the Fab Four in 1964. B.Y.O.D. Type it into Google News and you’ll get dozens of results - from today. Take a quick scroll down your favorite…
UK network updates

Continental drift in modern PR? – Insight UK

Today our series is featuring Lynne Goddard of Escapade, GlobalCom PR Network’s partner agency in the UK who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and digital media…
Malta network updates

Continental drift in modern PR? – Insight Malta

Today our series is featuring Stephen P. D’Alessandro, Managing Director at CREDAL Business Consulting, GlobalCom PR Network’s partner agency in Malta who provided us with some insights regarding their local PR practices and regional trends. 1.…
Mexico

Besting the Booth Babe Trade Show Strategy

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of…
Mexico

Continental drift in modern PR? – Insight Mexico with Carlos Garcia (Lead Image)

Today our series is featuring Carlos Garcia, Social Media Specialist at Lead Image PR, Mexico. GlobalCom PR Network’s partner agency Lead Image provided us with some insights regarding their local PR practices and regional trends.* As with…
Mexico

Is Social Media Killing the News Industry?

This post was first published by Meredith L. Eaton on March Communications' blog, PR Nonsense, and may be viewed here. According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double…