Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

UK network updates

Continental drift in modern PR? – Insight South Africa

Today our series is featuring Janine Lloyd of Livewired, GlobalCom PR Network’s partner agency in South Africa, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Print news, press releases and magazines

Social Media Growing as a News Source; If Trustworthy

More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts…
Idit Rosenberg

Continental drift in modern PR? – Insight Israel

Today our series is featuring Idit Rosenberg of Media-PR, GlobalCom PR Network’s partner PR agency in Israel, who provided us with some insights regarding their local PR practices and regional trends.*   1. What status do social…
Social Media Channels

An Argument Against Exaggerated Market Research

Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…
People looking at mobile phones

Social Media Has Entered Telecom

Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots etc. Now, social media is conquering yet another consumer…
Business suited man with ear plugs looking at his phone outside

Continental drift in modern PR? – Interview with Vilma Bosticco

Today our interview series is featuring Vilma Bosticco of Prima Pagina, GlobalCom ’s partner PR agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…
UK network updates

Continental drift in modern PR? – Insight Slovenia

Today our series is featuring Maja Rečnik of SPEM, GlobalCom PR Network’s partner agency in Slovenia, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and digital…
The effectiveness of social media during election campaignsBigstock

What Makes for a Share-Worthy News Tweet?

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple…
UK network updates

Continental drift in modern PR? – Insight Poland

Today our series is featuring Łukasz Wilczyński of Planet PR, GlobalCom PR Network’s partner agency in Poland, who provided us with some insights regarding their local PR practices and regional trends.*   1. What status do…
UK network updates

Continental drift in modern PR? – Insight United Arab Emirates

Today our series is featuring Mohammed El Batta of Fekra Communications, GlobalCom PR Network’s partner agency in the United Arab Emirates provided us with some insights regarding their local PR practices and regional trends.* 1.…
logitech keyboard

Welcome to the BYOD Bonanza!

They’re everywhere you go these days. Those four little letters have become famous quicker than the Fab Four in 1964. B.Y.O.D. Type it into Google News and you’ll get dozens of results - from today. Take a quick scroll down your favorite…
UK network updates

Continental drift in modern PR? – Insight UK

Today our series is featuring Lynne Goddard of Escapade, GlobalCom PR Network’s partner agency in the UK who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and digital media…