Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Latvia

Latvia: Tops and Flops in global PR

Within our current PR blog series, we talk to the experts from our partner PR agencies about the “Tops and Flops” of their daily PR work in their market. Today’s contribution comes from Vita Savicka, Director of our partner PR agency in…
Buenos Aires, Argentina

Argentina: Interview about the Tops and Flops in global PR

Today is the start of our new interview series on “Tops and Flops” in global PR. We’ve asked some PR consultants of our approximately 70 partner agencies around the world which issues and subjects arise most interest in their regions,…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

Using Twitter for customer service may be a good approach for companies

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public…
Statistics, Data, Analysis, Charts

Big Data, Big PR?

It’s official: Big Data is now a mainstream business buzzword, not just tech insider terminology. Steve Lohr recently cited Big Data’s appearance as a  featured topic at the World Economic Forum, its prominence in the New York Times’…
Why do Facebook users cite the ads as problematic?

Continental Drift in modern PR? – Insight Japan

Today, for our series on the influence of digital and social media, we spoke to Ryota Takaki, from our partner agency Kyodo PR from Japan. 1. What status do social and digital media have in your daily PR work? At this moment, social and…
Why do Facebook users cite the ads as problematic?

Seven Habits of Successful Speaking Submitters

This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here. While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…
Why do Facebook users cite the ads as problematic?

Continental Drift in modern PR? – Insight Germany

Today, for our series on the influence of digital and social media, we spoke to Wibke Sonderkamp, from the Munich-based agency GlobalCom PR Network. 1. What status do social and digital media have in your daily PR work? This depends a…
Why do Facebook users cite the ads as problematic?

Continental drift in modern PR? – Insight Bulgaria

Today our series is featuring Elena Braykova of United Partners, GlobalCom PR Network’s partner agency in Bulgaria, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and…
Why do Facebook users cite the ads as problematic?

Continental drift in modern PR? – Insight Czech and Slovak Republic

Today our series is featuring Jasna Sykorova of DataConsult, GlobalCom PR Network’s partner agency in the Czech and Slovak Republic, who provided us with some insights regarding their local PR practices and regional trends.* 1.…
Person watching youtube on a tablet

YouTube Growing as a News Outlet, according to a Pew Research Center study

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was…
Why do Facebook users cite the ads as problematic?

Continental drift in modern PR? – Insight Spain

Today our series is featuring Josep Iglesias of IT Comunicacion, GlobalCom PR Network’s partner agency in Spain, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Why do Facebook users cite the ads as problematic?

I Can’t Get No (Social) Satisfaction, or Why Facebook is Not Cool Anymore

Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the most recent round of survey statistics from the American Customer Satisfaction Index (ACSI), social media companies'…