Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
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Statistics, Data, Analysis, Charts

Big Data, Big PR?

It’s official: Big Data is now a mainstream business buzzword, not just tech insider terminology. Steve Lohr recently cited Big Data’s appearance as a  featured topic at the World Economic Forum, its prominence in the New York Times’…
Idit Rosenberg

Continental Drift in modern PR? – Insight Japan

Today, for our series on the influence of digital and social media, we spoke to Ryota Takaki, from our partner agency Kyodo PR from Japan. 1. What status do social and digital media have in your daily PR work? At this moment, social and…
Idit Rosenberg

Seven Habits of Successful Speaking Submitters

This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here. While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…
Idit Rosenberg

Continental Drift in modern PR? – Insight Germany

Today, for our series on the influence of digital and social media, we spoke to Wibke Sonderkamp, from the Munich-based agency GlobalCom PR Network. 1. What status do social and digital media have in your daily PR work? This depends a…
Idit Rosenberg

Continental drift in modern PR? – Insight Bulgaria

Today our series is featuring Elena Braykova of United Partners, GlobalCom PR Network’s partner agency in Bulgaria, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and…
Idit Rosenberg

Continental drift in modern PR? – Insight Czech and Slovak Republic

Today our series is featuring Jasna Sykorova of DataConsult, GlobalCom PR Network’s partner agency in the Czech and Slovak Republic, who provided us with some insights regarding their local PR practices and regional trends.* 1.…
Person watching youtube on a tablet

YouTube Growing as a News Outlet, according to a Pew Research Center study

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was…
Idit Rosenberg

Continental drift in modern PR? – Insight Spain

Today our series is featuring Josep Iglesias of IT Comunicacion, GlobalCom PR Network’s partner agency in Spain, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Why do Facebook users cite the ads as problematic?

I Can’t Get No (Social) Satisfaction, or Why Facebook is Not Cool Anymore

Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the most recent round of survey statistics from the American Customer Satisfaction Index (ACSI), social media companies'…
Idit Rosenberg

Continental drift in modern PR? – Insight South Africa

Today our series is featuring Janine Lloyd of Livewired, GlobalCom PR Network’s partner agency in South Africa, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…
Print news, press releases and magazines

Social Media Growing as a News Source; If Trustworthy

More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts…
Idit Rosenberg

Continental drift in modern PR? – Insight Israel

Today our series is featuring Idit Rosenberg of Media-PR, GlobalCom PR Network’s partner PR agency in Israel, who provided us with some insights regarding their local PR practices and regional trends.*   1. What status do social…