Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Denmark - boats and people by the river

The Power of Many: How Does Open Source Journalism Affect PR?

This post was first published by Juliana Allen on March Communications' blog PR Nonsense. The “Power of Many” is a business concept that has translated well to other industries, and with good results. By using the power of the public,…
Latvia

Latvia – Art Nouveau architecture, vivid culture life, singing, amber and ice-hockey are probably the main things

Art Nouveau architecture, vivid culture life, singing, amber and ice-hockey are probably the main things you could imagine when thinking about Latvia. Without a doubt, it’s all true. And here are some more facts you can spare for your next…
Linkedin logo

2 Important Things to Know about LinkedIn’s Publishing Platform

Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and share it with their professional networks. The social media channel has since steadily been extending access…
Kindle, e-Book reader

What’s in an Angle? Perspectives on the Amazon/Hachette Dispute

Anyone who’s ever flipped channels between FOX News and MSNBC immediately following  a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent…
Statistics, Data, Analysis, Charts

3 Easy-to-Use Analytics Tools (and None are from Google)

According to Wikipedia, “magical thinking” is the attribution of causal relationships between actions and events where scientific consensus says there is none. If you replace “scientific consensus” with “hard numbers,” you might…
Case Study, Writing

Three Ways to Strengthen Your Value Propositions for PR

When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are…
Public Relations, PR

How PR Supports Intelligent Growth’s Five Pillars

Last week, when John Neeson, SiriusDecisions co-founder and managing partner, took the main stage at SiriusDecisions’ Summit 2014 to unveil the company’s industry-first “B-to-B Confidence Index” study, he outlined the five pillars that…
Sweden Flag

Funny facts about Sweden and the swedes

As a third culture kid, currently living in Sweden, here is a list of things that are different in Sweden from what I have experienced in other countries. 1. Swedes love their coffee. Few people drink as much coffee as the Swedes, they are…
Improve your food and beverage business with PR

Mike’s Hard Lemonade Pulls TV Ads for All-Digital Marketing

When you think of brands on the cutting edge of marketing, a flavored alcohol drink company probably doesn't come to mind. So, what can Mike's Hard Lemonade teach us about why you need a digital marketing and PR strategy? It seems fitting…
Turkey

Things You Should Know about Turks

When I moved to Turkey 22 years ago, all I knew and heard about this amazing country was the endless cups of tea, the kebabs and the Grand Bazar. But if you really want to get under the country’s skin, below are some less commonly known things…
Social media effect: people laughing and pointing at laptop screen

What The Elder Scrolls Online Can Teach You About Social Media & PR

I don’t know if you’ve read my Fun Facts Friday interview, but I’m an occasional video gamer. One of my biggest weaknesses has been The Elder Scrolls series, from Morrowind and Oblivion to Skyrim and, now, The Elder Scrolls Online. Full…
Denmark - boats and people by the river

What I know about Denmark – 7 tips from an insider

If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules…