Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Case Study, Writing

Three Ways to Strengthen Your Value Propositions for PR

When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are…
Public Relations, PR

How PR Supports Intelligent Growth’s Five Pillars

Last week, when John Neeson, SiriusDecisions co-founder and managing partner, took the main stage at SiriusDecisions’ Summit 2014 to unveil the company’s industry-first “B-to-B Confidence Index” study, he outlined the five pillars that…
Sweden Flag

Funny facts about Sweden and the swedes

As a third culture kid, currently living in Sweden, here is a list of things that are different in Sweden from what I have experienced in other countries. 1. Swedes love their coffee. Few people drink as much coffee as the Swedes, they are…
Improve your food and beverage business with PR

Mike’s Hard Lemonade Pulls TV Ads for All-Digital Marketing

When you think of brands on the cutting edge of marketing, a flavored alcohol drink company probably doesn't come to mind. So, what can Mike's Hard Lemonade teach us about why you need a digital marketing and PR strategy? It seems fitting…
Turkey

Things You Should Know about Turks

When I moved to Turkey 22 years ago, all I knew and heard about this amazing country was the endless cups of tea, the kebabs and the Grand Bazar. But if you really want to get under the country’s skin, below are some less commonly known things…
Social media effect: people laughing and pointing at laptop screen

What The Elder Scrolls Online Can Teach You About Social Media & PR

I don’t know if you’ve read my Fun Facts Friday interview, but I’m an occasional video gamer. One of my biggest weaknesses has been The Elder Scrolls series, from Morrowind and Oblivion to Skyrim and, now, The Elder Scrolls Online. Full…
Denmark - boats and people by the river

What I know about Denmark – 7 tips from an insider

If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules…
Public Relations, PR

Paid, Owned and Earned Media: What They Are and How They’ve Changed

Public relations has always been about communicating a message in the best way possible, but the channels PR firms can use to do that have changed. A lot.  The digital revolution has opened countless new opportunities and blurred the once-distinct…
Traditional architecture in Pakistan

What I know about Pakistan – The region is the crossroads of the ancient trade routes

Every state has its own national character, for instance the French are considered great lovers of wine, art and science while the Americans follow the lesson of George Washington’s cherry tree story which basically teaches two important things…
Man wearing an expensive black suit being shocked or suprised in a crowd of church choir children

Diagnosis: Content Shock (and How Content Marketing Can Also Be a Treatment)

It is a tale/Told by an idiot, full of sound and fury/Signifying nothing My intention in starting with this particular Macbeth reference is certainly not to lambaste my fellow writers. It's not easy to work in journalism, marketing or PR,…
Piano Practice

Practice, Practice, Practice – Improve your writing as a PR professional

Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog…
Office workers working at their desktops and looking at their computer screens, coding. Software jobs.

3 Tips for a Successful Summer PR Internship

With summer on the horizon, do you have an internship lined up? Whether you're graduating or finishing up another year of school, here are three tips that'll help you make the most out of the internship, no matter what the industry (although…