Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Planning

A Goal-Setting Routine: Creating Opportunities

Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems…
Public Relations, PR

Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Digital Industry: Continuously Optimizing Processes

5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible.…
In PR, Story Has to Dictate the Format

The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications' blog M+PR Nonsense. In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms…
Time, clock, speed, hours

Don’t give up giving up your time, but get involved where it matters

Time is precious, especially at this time of year in the land of the public relations firms. Christmas shopping, dinner, drinks, family but who can remember the last time they gave up their precious free time for charity, volunteered or took…
GenerationZEscapadePR

GENERATION Z: The Most Complex Consumer to Challenge Marketers?

Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is…
GlobalCom PR Network-ICCO

GlobalCom PR Network becomes member of ICCO and sponsors “Independent Consultancy of the Year Award”

December 10, 2015 / GCPR News GlobalCom PR Network (GCPR) represents the 21st century breed of global PR development. It is an association of independent agency teams with a proven track record in their domestic countries united in a global…
In PR, Story Has to Dictate the Format

Escapade Boosts Food & Drink Portfolio with Rejuvenation Water and Wild Thing Paleo Bar Wins

Consumer PR agency, Escapade, has boosted its portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across the agency’s Food & Drink and Sport, Health & Wellbeing…
Content Marketing Strategy

Public Relations is ahead of its (content marketing) time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
In PR, Story Has to Dictate the Format

Global Magnolia PR? No thanks! One size fits all doesn’t always work where global reputations are concerned, says Prova’s St John White.

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my…
Bridge in Sao Paulo, Brazil

Prova completes secondment at Brazil partner agency Fundamento

Prova has only been a member of GlobalCom since June, but has already grasped the opportunities the network offers with both hands. Account director Zoe travelled to the annual conference in Istanbul, our MD Richard has had numerous meetings…
In PR, Story Has to Dictate the Format

Put Down the Pen and Paper: How Augmented Reality is Impacting Storytelling

Once upon a time in a kingdom under the sea, there was a spirited, redheaded mermaid who longed to go ashore and meet the man of her dreams. I bet most of you know what story I’m talking about. Disney’s “The Little Mermaid” was one of…