Tag Archive for: Interviews

Food - Fresh and Green

Chicken crazy? Fast-food chains and international franchises enter Korea – interview with John Kim, CEO of Grape PR in Korea

Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and PR agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the…
Italy

Global PR Perspectives – High Fashion in PR in Malaysia, part 2

Last week PR expert Alice Yong talked about the most important changes in the PR in Malaysia. Learn today in part 2 of the interview how important it is in a multi-racial country to be extra sensitive to the different local customs. 1.…
Belgium

Global PR Perspectives – Belgium: Sweet Diversity and Challenges in Communications

Read in today's series of Global PR Perspectives how Social Media is being used in Belgium* and how being creative even helps to elicit editors out of their offices. We talked to Wilma Schippers, consultant of the agency PR-Consult in Brussels.   1.…
March Communications: GlobalCom’s Partner in the USA

Lessons learned from the media evolution in the USA – a global PR perspective

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices.…
Argentina - Buenos Aires

Sociable Argentina – Bloggers and social media are important to PR

Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account…
Czech Republic

The Czech Republic becomes more and more attractive for international companies and as a gateway to the East

The demand for professional PR support by local PR consulting experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn more about current communication trends in…
Finland

Efficient ultilization of online channels to reach Finnish media and readers (Global PR Perspectives)

Finland is the country where Angry Birds, Linux, sms-messages and Nokia were born. It is a country of woods, 1500 km of Russian border, over 100,000 lakes and 5.3 million people living on an area which is close to the size of France. Read today,…
New Spanish partner for GlobalCom Health - Salud y Comunicación

Creativity and flexibility are key to successful PR in Spain

Spanish people are considered to be very communicative anyway, in the design oriented Spanish cities such as Barcelona creativity and flexibility can be a huge success factor for PR and communication activities. PR expert Josep M. Iglesias shares…
Business

Thinking outside the (Vietnamese PR) box – Global PR Perspective

Our global PR interview series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples…
ikea magazine

Even if it hurts, just write “Ikea” instead of “IKEA”, recommends Swedish PR expert Jan Ståhlberg

In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan…
Japan

Traditional media still dominate the Japanese market but new communication channels are catching up (Global PR Perspectives)

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming…
Italy

Don’t go “off the record” in Italy but learn how to creatively combine Social Media and traditional PR

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate social media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series…