Tag Archive for: insights

Earned media in the age of AI

Earned media in the age of AI: global research confirms its lasting power

International research from Arlington Research, the market research specialists within GlobalCom PR-Network, provides clear evidence that earned media not only retains its value but remains central to both effective brand positioning and lead-generation strategies.

AI Broke the Old Agency Model for Good

How AI is transforming the communications and PR landscape by dismantling the traditional agency model and shifting value toward senior counsel, strategic clarity, and AI-supported advisory. Companies and brands must rethink what they need from their communications partners...

Generating Headlines that Matter: Research in PR Campaigns

Research isn’t a “bolt-on” to PR anymore. For organisation’s trying to build brand awareness in crowded markets, insight can turn communications from well-intended noise into measurable influence. The most effective programs start with evidence, not assumptions, and end with business outcomes, not just headlines....