PR and Communications in Germany
GlobalCom PR Network supports clients in Germany with local market expertise and specialist PR and communications support
PR AND COMMUNICATIONS IN THIS MARKET
Germany is one of Europe’s most important PR and communications markets. As the continent’s largest economy and a key market for technology, industry, healthcare, mobility, finance and consumer brands, it is highly relevant for companies seeking visibility, reputation and business growth in the region.
Successful communications in Germany require more than translation. They depend on local relevance, sector expertise and the ability to navigate a competitive and decentralised media landscape. With major business and media centres across Berlin, Hamburg, Munich, Frankfurt, Cologne and Stuttgart, effective PR programmes need market-focused execution rather than a one-city approach.
Our regional teams supporting Germany bring together complementary strengths across sectors and locations.
Meet Our Experts
Florian Schafroth
With 20 years in tech PR, I advise international technology companies on communications in Germany, Austria and Switzerland. I help clients in cybersecurity, business applications, robotics, automation and AI build credible market presence in the DACH region – translating complex technologies into narratives that resonate with local media, buyers and decision-makers across manufacturing, mobility, transport and logistics.
Learn more bout Florian’s team Berkeley Kommunikation. Through its close connection with Arlington Research the team also adds strengths in content, brand storytelling and insight-led communications.
Learn more about this practice area in our PR insights.
Wibke Sonderkamp
As a former science editor, I have a passion for learning about new technologies.
The Cleantech market with topics around renewables energies and technology driven sustainability has become one of my focus areas for the past 15 years.
Together with my team I have the privilege to support companies from start-ups to markets leaders with integrated PR and communications strategy and implementation of successful multi market campaigns.
Learn more about this practice area in our PR insights.
Fruzsina Tempel
I am a digital marketing consultant with experience in online marketing, e-commerce and digital growth strategies across the DACH region and Hungary. Born in Hungary and based in Stuttgart I support companies in building strong digital visibility, acquiring new customers and scaling their online business through data-driven marketing strategies and performance campaigns.
My background includes working with international brands, where I developed and implemented digital marketing strategies, managed multi-channel campaigns and optimized online sales funnels.
Thomas Hahnel
Thomas brings together entrepreneurial drive, strategic vision, and extensive hands-on experience to deliver impactful results. He excels in public relations, media relations, content marketing, crisis communications, digital communications, and the full spectrum of marketing communications. Known for turning complex challenges into clear, compelling narratives, he drives visibility, reputation, and growth.
Thomas has successfully led high-impact projects for global corporations, fast-growing startups and hidden champions as well as for highly specialized niche players. 
His work is deeply rooted in the technology sector, where he translates innovation into powerful communication strategies.
Learn more about his team at Lucy Turpin Communications
Together, our regional teams provide flexible access to the right combination of sector expertise, local market understanding and communications support across Germany.
Get in touch to discuss your PR and communications needs in Germany.
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