English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Consumer at the table with healthy food and drink

GENERATION F – A Consumer Behaviour Insight into the Growing Wellbeing Market

With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from…
Time, clock, speed, hours

Oh, Snap! Why Your B2B Brand Should Be On Snapchat

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage…
Time, clock, speed, hours

The Tweets, They Are A’Changin…

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the…
Google Search - SEO

Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…
Linkedin logo

Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where…
Changing Face of Grocery Shopper research

The Changing Face of Grocery Shoppers – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the…
Time, clock, speed, hours

What We Can Learn From Millennials (If You’re Not One)

This post was originally published by Lisa McCausland on the Interprose Voice blog. I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes…
Planning

A Goal-Setting Routine: Creating Opportunities

Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems…
Public Relations, PR

Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Digital Industry: Continuously Optimizing Processes

5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible.…
Time, clock, speed, hours

The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications' blog M+PR Nonsense. In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms…
Time, clock, speed, hours

Don’t give up giving up your time, but get involved where it matters

Time is precious, especially at this time of year in the land of the public relations firms. Christmas shopping, dinner, drinks, family but who can remember the last time they gave up their precious free time for charity, volunteered or took…