English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

Airbnb room with a table and chairs around it and a cactus by thh window

AirBnB Fixes PR Problem

AirBnB has been one of my favorite new sites for more than a year now.  It’s an online service that matches people with short-term vacation rentals that are typically people’s private homes or guest rooms. There’s obviously a huge leap-of-faith…
Piano Practice

Around the World of PR in 40 Weeks

Our first international PR Series has come to an end. Within our series “Global PR Perspectives”, we ‘visited’ one of our 50 GlobalCom PR Network partner agencies each thursday to ask our colleagues all over the world about current trends…
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Global PR Perspectives – High Fashion in PR in Malaysia, part 2

Last week PR expert Alice Yong talked about the most important changes in the PR in Malaysia. Learn today in part 2 of the interview how important it is in a multi-racial country to be extra sensitive to the different local customs. 1.…
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Global PR Perspectives – High Fashion in PR in Malaysia, part 1

This week Alice Yong from Malaysia is talking about the latest trends and changes in PR in her region. Read in part 1 of the interview how traditional media is combined with social media and what PR for the Malaysia Fasion Week can look like.   1.…
Facebook Live

Facebook on Video and how much people will be sharing in 3-5 years

Soon after Google's entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24…
Woman reading The New York Times newspaper

Page One – More on the Future of Journalism

There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism. Filmmaker Andrew Rossi spent most of 2009 shadowing journalists…
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The economic “green island” (Poland) takes the lead, a half-year presidency of the EU

Lukasz Wilczynski, PR Director of PLANET PR agency and Poland’s partner of the international GlobalCom PR Network, wrote a comment that has been published in the current issue of the German PR Report magazine. So, here we would like to share…
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Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 2)

In part 1 of the interview with our PR expert Ricardo Durand we talked about current trends and influences on PR practices in Portugal. Part 2 deals with general regional differences and special requirements for PR in Portugal. * The…
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Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 1)

Learn how the financial crisis influenced the media landscape PR practices in Portugal and how the PR team of GlobalCom’s partner EDC in Portugal successfully utilizes new communication channels and PR opportunities in their daily work practices. *…
Argentina - Patagonia bottle with Abrazo Oso written on the tag

Espósito Marketing joins GlobalCom PR Network

After the recent signing of an agreement, Espósito Marketing is proud to announce that it has become a partner of this prestigious international network of marketing and PR agencies. GlobalCom PR Network is a global network of over 45 PR…
March Communications: GlobalCom’s Partner in the USA

Lessons learned from the media evolution in the USA – a global PR perspective

Will traditional media die-out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices.…
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Google’s Musical Cloud Launched with Android App

A few weeks ago, I blogged about how Amazon beat both Google and Apple to put music in the cloud, even though they sidestepped some strict U.S. licensing agreements. Well, it turns out Google was not too far behind with the launch of their own…