English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Tag Archive for: English

BING logo

Bing it On: Can Microsoft Pull Off What Pepsi Couldn’t?

Remember the Pepsi Challenge? Pepsi’s promotional taste test, which lasted from 1975 to 2010, had consumers sipping unmarked cups of Pepsi and Coca-Cola, and then picking which tasted better. The results showed that, despite Coke’s superior…
Latvia

Latvia: Tops and Flops in global PR

Within our current PR blog series, we talk to the experts from our partner PR agencies about the “Tops and Flops” of their daily PR work in their market. Today’s contribution comes from Vita Savicka, Director of our partner PR agency in…
Buenos Aires, Argentina

Argentina: Interview about the Tops and Flops in global PR

Today is the start of our new interview series on “Tops and Flops” in global PR. We’ve asked some PR consultants of our approximately 70 partner agencies around the world which issues and subjects arise most interest in their regions,…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

Using Twitter for customer service may be a good approach for companies

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public…
Statistics, Data, Analysis, Charts

Big Data, Big PR?

It’s official: Big Data is now a mainstream business buzzword, not just tech insider terminology. Steve Lohr recently cited Big Data’s appearance as a  featured topic at the World Economic Forum, its prominence in the New York Times’…
Person watching youtube on a tablet

Continental Drift in modern PR? – Insight Japan

Today, for our series on the influence of digital and social media, we spoke to Ryota Takaki, from our partner agency Kyodo PR from Japan. 1. What status do social and digital media have in your daily PR work? At this moment, social and…
Person watching youtube on a tablet

Seven Habits of Successful Speaking Submitters

This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here. While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…
Person watching youtube on a tablet

Continental Drift in modern PR? – Insight Germany

Today, for our series on the influence of digital and social media, we spoke to Wibke Sonderkamp, from the Munich-based agency GlobalCom PR Network. 1. What status do social and digital media have in your daily PR work? This depends a…
Person watching youtube on a tablet

Continental drift in modern PR? – Insight Bulgaria

Today our series is featuring Elena Braykova of United Partners, GlobalCom PR Network’s partner agency in Bulgaria, who provided us with some insights regarding their local PR practices and regional trends.* 1. What status do social and…
Person watching youtube on a tablet

Continental drift in modern PR? – Insight Czech and Slovak Republic

Today our series is featuring Jasna Sykorova of DataConsult, GlobalCom PR Network’s partner agency in the Czech and Slovak Republic, who provided us with some insights regarding their local PR practices and regional trends.* 1.…
Person watching youtube on a tablet

YouTube Growing as a News Outlet, according to a Pew Research Center study

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was…
Person watching youtube on a tablet

Continental drift in modern PR? – Insight Spain

Today our series is featuring Josep Iglesias of IT Comunicacion, GlobalCom PR Network’s partner agency in Spain, who provided us with some insights regarding their local PR practices and regional trends. 1. What status do social and…